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Hold on a second. Don’t get offended. I didn’t say YOU are stupid. Keep reading and you’ll understand what I mean. This one idea that I learned from my years of networ

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

k marketing training has probably had the most impact on my life and my wealth than any other idea. Have you ever wondered what makes some people super successful while

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ost other people seem to live average lives? Have you ever wondered why only 2% to 5% of all people are financially free by the time they reach age 65? There are many bo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ks, seminars, gurus and wise men out there that can tell you the answers, but I will try to shorten it for you in one little article. Basically, it all has to do with th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

fact that your brain is stupid.

First, you must understand that our lives and everything we have is a direct result of the thoughts we think. The key difference between

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

someone who earns one million dollars per year and someone who only makes twenty five thousand per year is the way they think. It’s true that our actions play a big part,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

but even those actions all begin as a thought.

Before I get to the stupid part I want to give some credit to the brain. Did you know that your thoughts can actually affe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t the physical world? There have been experiments where they’ve taken two groups of people. One group worked out with weights every day for a specified period of time.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Another group of people didn’t work out at all, but they imagined that they were working out. Amazingly, the people who only imagined working out showed strength gains t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

at were nearly equal to those who actually used the weights! In other experiments, some people practiced throwing darts at a dart board over and over while another group

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

only imagined they were throwing darts. Sure enough, the improvement in both groups was very close.

This is an incredible phenomenon. The brain is clearly responsible f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r changes in our physical strength and co-ordination regardless of what our bodies are actually doing. Now when I say that the brain is stupid, what I mean is that the br

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

in doesn’t know the difference between actually doing something and only imagining it. This is the warning to which I urge you to pay attention.

If your brain can’t tel

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the difference between reality and imagination, then you should take the utmost care of what kind of information your brain takes in. If you watch television, all that

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nformation is going into your head where your brain will incorporate it into your life. So if you watch huge amounts of negative news, you thoughts will start to turn ne

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ative. However, if you listen to positive programs on tape or compact disc and read inspiring books, then your life will start to become positive and inspiring.

Also, re

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ember the research about the people throwing darts. Take time each day imagining yourself as you want to be. Picture the car you want to drive, the business you want to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

wn, the investments you want to own. See the relationships you want to have, the people you want to be helping and the family you want to be spending time with. If it w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rks for the dart throwers it will definitely work for you.

So take care of your brain because it is creating your life. Want a better life? Change what’s going into you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

brain. Remember, it’s stupid, and will believe whatever you put in.

Written by Cyrus Uible

cyrus@uible.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

There are many ways to show your customers that you care about them. Let me share one that tells your customers that YOU DO NOT CARE ABOUT THEM. Remember, my friend, that in business it is sometimes the little things that begin to tear down the company that we have worked so hard to build.

IT marketing requires you to develop an elevator speech. Develop an elevator speech that is effective and you feel comfortable saying it repeatedly so you can use it for IT marketing.

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Top Adding - Warning! – Your Brain Is Stupid!

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