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Top Adding - Eight Magic Words
Here’s how some people try to get their friends to meet with them to talk about their network ma According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product rketing business: “Tom, can I come over to your house right now? You may or may not be intereste ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in d, but it’ll just take about 15 minutes.” Or here’s another classic: “Tom, I don’t have time to lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. talk right now, but are you doing anything tomorrow night at eight? I have something important here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe I have to show you.” How does Tom respond to a telephone call like this? Sometimes with a “clic d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro k,” but usually he’ll say something like, “Well gee Ed, this just isn’t a good time for me. We h ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc ad relatives come in from out of town, our house burned down and we’ve all come down with smallp easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi ox.” And so it goes. There is a better way to get people to meet with you. Here are the Magic nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically Eight Words: “Can I buy you a cup of coffee?” That’s it. And it even works on people wh and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ o aren’t coffee drinkers. They’ll let you buy them a cup of tea or a smoothie, a snowcone or wha ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi tever. The point is, when you offer to buy someone a cup of coffee, they know you want to talk ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a to them about something. They also know you are meeting them in a public place like Starbucks, s dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod o they aren’t going to get tied down for a long time. Offering to buy someone a cup of coffee i cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin s the easiest, most low key, most non-threatening way to schedule a meeting I have ever found. tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen Next time you are in a coffee shop, look around. Notice how much business is being conducted the t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel re. Notice also, how informal the environment is. In most people’s minds, a coffee shop is a ca ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust sual place to meet, talk and do a little business. It is the perfect place to meet with prospect y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products s, show them your plan and get them to feel good about meeting with you. So go forth, say those . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de eight magic words, and buy someone a cup of coffee (or tea, or whatever). network marketing elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip tips, home based business ideas, sponsoring tips, ameriplan COPYRIGHT © 2006, Charles Brow tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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