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Marketing can be a mysterious and elusive concept for a lot of entrepreneurs. It easily gets confused with sales and often has resistance associated with it because of that. People

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

often are not sure what they need to do to effectively market their business.

Marketing is the process of deciding what you will sell, to whom and what the product or service will

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ook like. It is about getting clear on the benefits, features, and value the client receives and matching that with what the market wants. Advertising, promoting and selling your pr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

oduct or service are all part of marketing but not marketing as a whole. Another important piece of marketing is building relationships.

In order to be able to market your business

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you need to know and be able to share what it is that you offer. You need to be able to describe what it is, what it does, how it works, what's included in the service, what happens

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

when a client uses it, what the benefits are, and what the value is they receive. Get really clear in all these areas and be able to articulate them in your sleep.

As mentioned abo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ve advertising and promoting your business are part of the marketing process. There are several ways you can promote and advertise your business...

Your business card. Always carry

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

them and make them readily available to potential clients in a variety of locations. Ask other businesses your potential clients may use if you can leave some at their location. At

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

etworking events bring a stand to display them.

A brochure. You can pack quite a bit of information into a brochure just don't overdue it! Make sure you leave some white space and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

it doesn't look like a novel to read. Bring these to networking events, trade shows, conferences, workshops etc.

A flyer. One page that says it all very succinctly. Once again make

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sure there is white space along with a hook or attention getter right at the top, something that will pull them in to find out more.

Your web site. Make sure your web site address

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s on all your marketing materials and that all the pages are working properly. Make it interactive or give something away. Speak directly to your potential clients.

There are many

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

other ways to market your business so be creative (pens, mouse pads, note pads, magnets etc). Make sure that you are always branding your company identity and that your target marke

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

will connect with the information.

Marketing your business is where building relationships and providing value are so important. You can do all the advertising and promoting you l

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ke but when it comes right down to it your relationships and the value they provide will be what will make the sale. In order to build any relationship you need to find out who the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

person is, what they are facing, what are the challenges, what is missing, what they need most right now, and what they value. You can then offer support and/or solutions that fit t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e client and begin building trust and the relationship. Making it about the client makes you very attractive to them and they can see the value of the relationship.

Offer complimen

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ary sessions or discount services for people to be able to try your services. There is no better way to demonstrate value. Ask potential clients what would be of value to them.

Rem

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ember that any marketing initiative should be measurable. In order to determine what is and is not working for your business find out how people heard about you. Keep track of web s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Attracting and keeping long-term clients is a prevailing approach for your growing business. Long-term clients who are pleased with consistent on-going good service, are likely to refer others to your business, and are more likely to buy further services from you.

The internet has brought a new dimension to advertiseing, along with the need to learn more about search engine optimization techniques. Including a sitemap in your site is one of these techniques.

Urban flight and the move of the middle class to the suburbs has changed the dynamics of the way Americans live, work and play. It has also changed our downtowns forever. Additionally, in many small towns where factories have closed nearby and manufacturing jobs have headed for foreign shores we see the downtown areas is boarded up. The sight of this and the closures of small business is enough to make your eyes water. In larger cities much of the middle class has moved out to the suburbs to get away from the crime and the inner city and some of that crime moves with it.

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