Top Adding - Home Based Business

I talk to fellow network marketers on a regular basis that think the concept of “cold calling” is some left-over business concept from the 80’s that just doesn’t work in today’s hyper-skeptical society. It’s interesting listening to these people give the reasons why they

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

think cold-calling is an absolute waste of time. I hear things like "people hate telemarketers", "it feels awkward", "people only buy when they know, like and trust you."

Really? Is warm-market marketing the only way for a network marketer to grow their business? Whe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n someone tells me that the only way to grow a networking enterprise is to warm-market their product or service, I walk away. The reason I walk away is because I know for a FACT that I’m talking to someone who doesn’t know the first thing about marketing.

Let me e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

xplain:

When someone buys a franchise, they don’t make a list of 100 friends or family as the foundation of their marketing campaign. When a retail establishment opens up a new store in a new location, the managers don’t “warm-call” all their friends, and hope to build a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

six-figure income off that type of marketing campaign.

It’s the same thing for networkers.

If a distributor is told to simply go out and attempt to leverage personal relationships in the hopes of attaining some sort of financial benefit, then that distributor will proba

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

bly fail. Why? Think about it. We all hate being sold stuff we don’t need, so when a friend or family member attempts to sell us their product or service when we weren’t even looking for it in the first place, we see straight to the bottom line, and the bottom li

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ne is this: we understand that the friend or family member doing the selling is attempting to use their relationship to leverage a financial gain. And that is absolutely offensive.

So what is the alternative? Is cold-calling a viable option?

You bet it is!

But

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

not just any type of cold-calling will work. It has to be systematic, and it has to be well planned. Here’s the process:

1. Acquire Leads – It all starts with leads. Now, most network marketers are familiar with the “opportunity lead”, which cost

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s about $5 - $7 a pop. They’re usually not worth the paper they’re printed on. Opportunity leads are what is known as a “response” lead, or a lead that simply responded to some sort of message. Many times, the lead actually filled out a pop-up ad to win a free laptop, a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nd then their data was actually pawned off to a lead brokerage firm as an “opportunity” lead.

What a rip.

How about this for a lead. Lets say, for example, I’m marketing a nutritional product that improves the body’s ability to heal itself. If I were marketing this typ

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e of product, I’d go out and get a lead that has purchased a similar product or supplement in the previous 6 months, so I know that they were recently looking for my type of health solution. I would also specify that they buyer have used a credit card, be between ages 35

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

– 60, and have an annual income of over $50,000 per year. Why? So that I know the lead is actually looking for my type of solution, is willing to spend money on my type of solution, and has a credit card so that if we get to the point where we want to do business, I can

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

take payment over the phone immediately. And the best part is that when you know how to purchase these types of leads, you can buy them for as cheap as $0.07 per name.

2. Design A Script – Yeah, I know, there are plenty of people out there that say that scripts s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ound fake or “canned”, that you should just be natural, be yourself. Hmmm. Do McDonalds or Honda change their commercials every single time they air? How is it that if I turn on my TV, and you turn on your TV, we each see the same commercial? Maybe it is because that i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n order to track results, we have to have a consistent message. The people that think scripts sound phony have never used a script. Actors read off scripts all day long, and we spend our hard-earned dollars to watch them read scripts to us. We watch TV shows all night l

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ong, with the people on the shows reading scripts the entire time. But they don’t sound canned. They sound professional. So instead of just "winging it", design a script that focuses on the benefits and the value of the product to the consumer, and show leadership throu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ghout this script by asking the prospect questions, as well as allowing the prospect to make decisions based on their needs, and not your own. What I mean is this: don't be twisting arms or "selling" your prospect on your product. Educate the prospect. Allow the prospe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ct to participate in the process. And always let the prospect take the next step based on their own desire and curiosity.

Do this, and you will understand the power of scripts. You will also understand why every pro out there uses a script. We don't just "wing it".

Th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e telephone is one of the most powerful business growth tools available to network marketers. In the right hands, it can add thousands of dollars per week into your business. Not utilizing this tool is simply limiting the amount of business you can complete in a days tim

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e. If you don’t know how to use the telephone, that’s fine. Find someone who does, and learn from them. Anyone who doesn’t think the phone can grow a business probably doesn’t even have a business in the first place.

Use the phone. Your checking account will thank you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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