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Some of us might have heard of them but we pay little or no attention. We dismiss these principles as simple suggestions, cliche or even random ideas. Consequently, the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

importance of these concepts as bed-rock principles is lost. Like most "simple ideas", there is a wealth of insight buried within them. The three foundation principles

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of network marketing are:

1. Consistent Effort

2. Duplication

3. Give it enough time

We shall explore these principles one at a time. While they may look very simple

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and innocent, they are imperative for sustained focus and success in our network Marketing businesses.

Principle #1: Consistent Effort

Imagine you attempt to lose 20 p

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ounds and wanting to get into great shape.You have 2 strategies in mind. In the first strategy, you eat moderately and exercise each day. The other strategy would allow

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you to eat as you pleased each day and not have to exercise. But every seventh day, you would have to abstain from food, run ten miles and lift weights for two hours.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Which strategy would you recommend? The answer is obvious. The principle of consistent effort is not difficult to understand but its difficulty in implementing it. We ha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ve to be willing to give consistent chunks of time to our businesses if we are serious about their growth. Doing many little, boring, and seemingly irrelevant things one a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t a time are the way to success. This means that one more two minutes phone call, one more business presentation, one more email follow-up, attend one more training etc.As

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

stand alone incidents, they are barely noteworthy. But collectively, they create focus, cultivate character, increase skill sets and grow a team of like-minded winners.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Principle #2: Duplication

This principle eluded me my first year in network marketing. I was not opposed to it but I only understood it as a "general concept". The vital

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hidden truth in this principle did not hit me until I began to be frustrated with my slow growth in my organization. I began to study the people who were growing large tea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ms. There was one common denominator: duplication. They were all using a simple, systematic method to grow their teams. The genius of their success lay in its simplicity b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ecause simple is duplicable. To be simple and duplicable, you need to have a system in place. A system is a means of allowing people a simple, methodical way of growing a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

business. It is like a road map and provides directions so that they know what to do next and how to do it.

Principle #3: Give it Enough Time

It is the third principle t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hat reminds us to be patient. Settle in, take the long view and stay on task. Remember to give it enough time. This principle, like the first one of consistent effort, is

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

not difficult to understand. But I have never been in an industry where people have distorted expectations. At times, there is very little realism. Without realism, people

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

get started with false expectations. When their businesses grow more slowly than they anticipated, they conclude that either this business does not work or is a scam. If

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

our business is going to grow significantly over time, we need to be giving it enough time on a daily and a weekly basis. If we are not doing these, it is improbable that

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

our business will grow. I strongly encourage you to stay in this business for at least half a year before you are thinking of quitting. It needs time to grow your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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