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There’s a new buzz in the business scene and people are making money out of it. However, Multi Level Marketing or MLB business is not really a new kid on

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the block as it has been a regular part of the business scene. It has even been responsible for the employment of thousands of people as early as the la

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

st decade.

The MLM business that we know today was not known as MLM then. It was simply a scheme whereby the employees of a certain company as well as t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

heir immediate family members and friends sort of built a system of getting goods from the company at a lesser price and selling them to their circle of f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

riends at a certain mark up.

With the success of this scheme, companies began realizing the value of having a sales team that can sell products at a smal

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ler scale as compared to recruiting top notch sales people who can sell their products in a larger scale. With the importance given on the efforts of a c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lose knit of sales people selling at a small scale, the idea of establishing the MLM business was born.

MLM is actually very simple. A person can get pr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

oducts at a lesser price following the commission basis scheme and he then sells the products to other people within his circle. As his circle grows, the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

same privilege is given to his buyers but he now gets an additional commission or income out of their sales. This scheme follows the multiplier effect w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

here the process of recruitment and sales is repeated.

The multi-billion MLM industry came to life from such simple beginnings. MLM has seeped like a n

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

epidemic in every nook and cranny of the society all over the world. The MLM industry has soared high and has not shown any sign of slowing down.

What

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

makes MLM business easily accessible to most people is the fact that it is anywhere, from food, books, beauty products, telecommunications, appliances and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lots of other products. Almost every product known to man is hitching its star to the MLM bandwagon.

Engaging in the MLM business is both favorable to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the company as well as the sales people. The company can have as many sales people as they can recruit but they do not have to pay them monthly salaries

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and benefits. This is the reason why MLM companies provide substantial commission rates to sales made by their agents.

MLM is a win-win situation for co

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mpanies because they do not have to maintain expensive overheads for their offices or payment for their staff. They do not even have to spend much for ad

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

vertising because their agents are walking advertisers of their products.

The agents on the other hand do not get monthly wages or benefits but they earn

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

as much as the efforts they put in their MLM business. The more buying clients they get, the greater their commission will be. And in most cases, the mo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

re agents they recruit, the greater the overrides will be from their downlines.

Agents benefit from the MLM business because they can set their own phase

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and work on their own time. Some agents engage in several MLM businesses and they get double and triple incomes from their business and other sidelines.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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