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Many people think that products sold through Network Marketing are costly because company has to pay ince

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ntive to its distributors. This is a wrong perception because even when you buy a product through traditi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nal marketing, the cost may be much higher. The reason may be following:

Commission paid to each

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

individual involved in establishment of distribution network (For ex: Distributors, Stockiest, Dealers,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

etailer etc.)

Company has to invest a lot (around 25%) on advertisement of the product through ne

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

spapers, Television, Brochures, Promotions, & various other media.

Cost incurred due to establish

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ment of infrastructure required for selling of the product (For Ex: Shop, Showroom etc.)

Company

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

as to recruit various marketing professionals (For Ex: Marketing managers, Regional Managers, Sales Perso

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Etc.)However in case of Network Marketing, Normally Network Marketing Companies directly ties

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

up with manufacturing companies. Then Network Marketing Company sells the product directly through its di

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tributors. The strategy is to distribute the products through local channels thereby saving on distributi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n cost and at the same time providing some alternative income for those people who would like to be an in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

dependent distributor of the company. Distributors do the marketing and find prospect consumers for the n

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

twork marketing companies. In return, they get incentives from network marketing companies. Network marke

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing companies use a shorter, more direct distribution chain and avoid expensive retail outlets. This allo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ws direct sales and Network Marketing Companies to offer superior products at cheaper prices, while provi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing good incentives to its distributors.

The fact is that direct sales and Network Marketing Companies u

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e their customer's homes as the place of business, instead of retails outlets & shops. This resulted in q

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

uality products at lower prices. However, other industries have a lot at stake to keep it secret from pub

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ic. The wrong perception about the direct sales & Network Marketing industry will correct in time to come

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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