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    After, say 25, 10, or even 5 years in the creativity killing grinder known as a "day job", many people begin to ask themselves if the pain, fatig
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ue, and various other daily set backs outweigh their paycheck.

    I am no different. Having worked a variety of jobs since I was 15, and for the la
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    st for 24 years in one company, I have become extremely motivated to change my situation due to my employer, no names please, deciding to sell it
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    s interests in my State. This shouldn't have been a surprise, as nowadays you don't see much loyalty between employer and employee in either dir
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ction, but it was. So, maybe within a year my choices will be to either to move laterally into the buying company, or do something else. If the n
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ew company had any promise whatsoever, there would be no rush on my part, but this "deal" stinks to high heaven of lost pension funds.

    Enough of
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    that. What to do then? If someone is an independent type, then thoughts of the Internet Marketing Jungle can be enticing and daunting at the sam
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    time. Obviously, millions of people are in, or on their way into that medium.

    How then to start? To me, the obvious choice was Google Adwords.
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    It looked a little less complicated than other money making methods I knew about. I read everything I could get my hands on before making an ad.
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    Obviously, I didn't read enough. My first few ads were dismal failures. All part of the learning curve, right?

    That was just the tip of the iceb
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    rg. Once you are on the prowl for a method/product to promote/sell, you start seeing them everywhere! They all seem plausible, (and most still d
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    o to me).I tried Yahoo Marketing, GoClick, and others of the same ilk. I started making a few sales here and there, but nothing to live on.

    Now,
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    I'm not going to give you the "I accidently cracked the code" spiel that you see a couple times a week, but I am starting to make slow gains tha
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    t are small steps in the right direction. Here then are my suggestions to those who are just starting out:

    1) READ, READ, READ Anything you can
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    to get an idea where you want to start. Don't run out and buy everything you see, (it's tempting I know.) There are unlimited FREE sources on the
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    web when you search a "work at home" type phrase. There are literally thousands of very helpful experienced IMers out there. The absolute best p
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    laces to learn rapidly in my opinion, are the Internet Marketing Forums. Two good examples are: http://www.conqueryourniche.com/forum/, and
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    http://www.thewarriorforum.com/forum/

    The people in these sites are very helpful and especially so to Newbies. Don't be afraid to ask what you m
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ay think are stupid questions, there aren't any!

    2) That is it! After you read, ask, and maybe even post some questions, (everyone absorbs thi
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ngs at different rates), you will know how/what to do next. I hope to see your name in the "Success Columns" soon.

    To your Success, Paul Nichol


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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