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Using Google AdWords can seem easy on first glance. Pick a few keywords and phrases related to your site or product and bid for clicks on them. How hard could it be?

Well, it

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

’s not hard, but it can be extremely costly and fruitless if that’s as far as you go. You see, there are others out there bidding on your same keywords and phrases, that drive

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the price up. In addition, without knowing how to narrow and target your keywords to their best potential you’ll be paying to drive useless traffic to your site.

Here’s an e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

xample: lets say you sell widgets. You could bid on the word ‘widgets’ and get traffic, but there are a hundred other widget sellers out there bidding too, driving the price p

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r click up. And what sort of traffic do you think a general term will bring you? You’ll be paying to get visitors who might only be looking for information or pictures of widg

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ts for their school report. There’s no chance they’ll be buying from you, that’s wasted money.

What would be better is if you narrowed your keyword more and specifically targ

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eted people looking for a certain kind of widget to buy. For instance, instead of bidding on ‘widget’, you bid on ‘cedar widgets for sale’. Sure, a narrow phrase like that wil

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

produce less traffic for you than the general term, but the traffic it does produce will be highly targeted and looking to spend their money.

So, who can make money

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ith adwords?

Anyone can. In fact, even a child can stumble upon a great product and pick a few winning keywords to market it with. I know this is true because my 14

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

year old nephew showed interest in my work one Saturday while I was watching him, so to explain how I make a little extra money each month with online marketing I walked him t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rough the process of picking an affiliate product to market and searching out keywords to bid on–letting him make all the choices. I ran the AdWords campaign (with a minimal d

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ily spending limit) for 2 weeks and ultimately earned $66.31 in profits from it after deducting the costs.

Of course I gave my nephew the $66.31 and he was thrilled. Afterwar

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ds I revisited that same product and the keywords we had used and made some adjustments but left the same spending limit in place. Now that same product brings in a lot more m

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ney each month for me. My point is, anyone can get lucky and earn a profit with Google AdWords, but having the right knowledge not only helps ensure you’ll earn a positive ret

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rn, but that your profit margins will be significantly higher too.

Another truth about trying to make money with AdWords is that it’s easier to lose money than it is to make

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

any. This is especially true for the beginner. It’s a competitive field and the people who do well at it not only know how to make the most from their efforts, but also how to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

create disadvantages for their competitors too that will drive up their costs while driving down their profits. It’s dog eat dog.

Better targeted keywords, like in my earlier

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

example are just one way to increase the quality of traffic from AdWords and maximize your efforts and dollars. Whole novels have been written on other ways as well. In my opi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nion, and I’ve spent years reading, researching and learning, there are a ton of good resources available for anyone who wants to get into AdWords, but there are only a handfu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of great resources. Take your time when starting out to find those great resources, learn what they have to teach and don't be afraid to spend and lose a few dollars early on

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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