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Top Adding - How to Increase 'Party Plan' Sales by Booking More Parties
One of the questions I get asked the most by the agents on my team and potential agents is “how do I get more party bookings?” I’ve put together a few ideas based upon my own experience. Simply work on these suggestions and you can also be a successful party planner – whatever you choose to sell.
Having parties should be like skipping over stepping stone
Having parties should be like skipping over stepping stone
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
s. One should always lead to another. Yes, there may be a gap here and there to leap across but the trick is to keep getting regular bookings and making one thing lead onto the next.
Top Ten Tips to ensure more parties and other opportunities
1. Open House
A particularly easy way to add a booking to your diary is to host a party yourself! Have an open
Top Ten Tips to ensure more parties and other opportunities
1. Open House
A particularly easy way to add a booking to your diary is to host a party yourself! Have an open
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ouse in your own home to start with or when business is quiet or a special event or sale is coming up (at Easter or Christmas). Display your product range and invite all your friends, family, neighbours, work colleagues, basically everyone you know.
Make sure it is at a time to suit most of them and make it clear that it is an informal drop-in. By all me
Make sure it is at a time to suit most of them and make it clear that it is an informal drop-in. By all me
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ns give out invitations, but suggest they simply drop by for a coffee and catch up. People are busy and they don’t want to commit to sitting in your home for three hours! Make it easy for them to say yes. Always remind them a couple of days before too!
2. Networking
If you are serious about your business, then you should breathe your business, which mea
2. Networking
If you are serious about your business, then you should breathe your business, which mea
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
s being a super-fly networker! Always have a leaflet or business card on you and don’t miss an opportunity to mention your successful enterprise next time you are at the hairdressers, the dentist or even on holiday! Be confident and proud of what you do and you will get extra bookings this way – keep trying and it will work!
3. Party Swaps
A great way t
3. Party Swaps
A great way t
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
get more party bookings is by having "party swaps". You simply get in touch with the local reps in your area who work for other direct sales companies. You have a party or coffee morning for them at your place with your friends then set a date to go to their home with your products and meet a whole new group of people – with the clear intention that one
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
r two of their friends book future parties with you!!
4. Incentives
You should offer your party host some kind of gift, whether it be an item on special offer or discount based on your sales. You might also like to try increasing your actual bookings by offering all the people attending a party a gift for actually booking with you there and then. You ma
4. Incentives
You should offer your party host some kind of gift, whether it be an item on special offer or discount based on your sales. You might also like to try increasing your actual bookings by offering all the people attending a party a gift for actually booking with you there and then. You ma
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
be cutting into your profits by giving things away but if this brings in more bookings then consider it an essential part of your marketing budget.
5. Local Events, Fundraisers and Local Businesses
The more events you attend, the more people you will come into contact with which means more potential party hosts. Not only will you be able to sell your g
5. Local Events, Fundraisers and Local Businesses
The more events you attend, the more people you will come into contact with which means more potential party hosts. Not only will you be able to sell your g
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ods directly to customers and collect orders at an event like a school fair or a Christmas fundraiser, you could also collect names and contact details by running a free prize draw or competition.
Ask to display the products in a local school staff room for a day or at your doctor’s surgery or supermarket. Have ‘parties’ or arrange ’fairs’ with other di
Ask to display the products in a local school staff room for a day or at your doctor’s surgery or supermarket. Have ‘parties’ or arrange ’fairs’ with other di
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ect sellers at playgroups or nurseries, children’s soft play centres, leisure centres, parks or village halls!
6. Contacts
It pays to be organised and keep a list of all customers, enquiries, party hosts, potential party hosts. Include their contact details and a note about the last contact you had with them. You may be able to remember clearly your fir
6. Contacts
It pays to be organised and keep a list of all customers, enquiries, party hosts, potential party hosts. Include their contact details and a note about the last contact you had with them. You may be able to remember clearly your fir
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
t dozen contacts but what about 50 or 100 names! The information you have becomes worthless if you can’t remember why you scribbled down someone’s name last Christmas – did they want to have a party this Christmas?
Use these precious contacts to book more parties by perhaps sending a newsletter out every few weeks. You could perhaps offer a prize to the
Use these precious contacts to book more parties by perhaps sending a newsletter out every few weeks. You could perhaps offer a prize to the
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
first three people to book parties! Don’t forget to personally follow up all the contacts (preferably with a phone call) as people are often too busy to contact you but may be very interested in your products and having a party.
7. Online Parties
If you are looking for new avenues to increase your direct sales then this is the latest trend. An online pa
7. Online Parties
If you are looking for new avenues to increase your direct sales then this is the latest trend. An online pa
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ty is hosted in a chat room which means the world is literally your oyster as far as who you invite! Preparation includes searching for sites which offer free online party chat rooms, sending email invitations and possibly posting messages on a few of your favourite chat rooms inviting more people.
You could offer a small gift to everyone who attends or
You could offer a small gift to everyone who attends or
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ive a prize to one of the guests. As with all parties, give incentives or free postage if they order during the party. Include games, and let them know about you and the benefits of your products. Give it a try!
8. Reputation, professionalism and ‘word of mouth’
Don’t underestimate the power of ‘word of mouth’ and how you conduct yourself – especially i
8. Reputation, professionalism and ‘word of mouth’
Don’t underestimate the power of ‘word of mouth’ and how you conduct yourself – especially i
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
the party plan business! Your style and persona will have a direct effect on whether you get more bookings. Remember to be professional and courteous at all times as your actions say a lot about you. This doesn’t mean you can’t be friendly and fun as your reputation for giving great parties (or dull ones) will spread quickly through circles of friends.
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
lways aim to improve upon things, perhaps giving out a questionnaire once in a while or asking friends for tips and feedback. Whatever you may be ‘selling’, do remember that you are hosting ‘parties’ so make them fun, informative and entertaining.
9. Re-bookings
Another simple way to increase bookings is to ask your host to re-book. It could be added to
9. Re-bookings
Another simple way to increase bookings is to ask your host to re-book. It could be added to
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
your bookings diary months in advance, perhaps before a special even like the host’s birthday for example. Offer an extra incentive or discount if they re-book there and then, perhaps explaining that you will pencil it in and can confirm a fixed date nearer the time.
10. Marketing
Think of this as speculating to accumulate. Unless you have an excellent
10. Marketing
Think of this as speculating to accumulate. Unless you have an excellent
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
eputation, have been trading for decades and rely solely on word of mouth then you will have to devise a marketing plan for promoting your business. However, this need not cost the earth and will only lead to more bookings if it is targeted at the correct people! Set yourself a marketing budget and review every type of promotional activity you do. The res
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
lts should help you plan your next move.
Don’t forget to investigate the huge sources of information online or in bookshops on marketing a small business
And lastly….
Take a deep breath and…step outside your comfort zone. We all like things which are familiar, safe and comfortable but you won’t get very far unless you are willing to take a few risks.
Don’t forget to investigate the huge sources of information online or in bookshops on marketing a small business
And lastly….
Take a deep breath and…step outside your comfort zone. We all like things which are familiar, safe and comfortable but you won’t get very far unless you are willing to take a few risks.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
do hope you have been inspired by some of these ideas and are starting to think of your own (as these are just a few!). If I could answer the question “how do I get more party bookings?” in just one word, it would be…….ACTION.
The more action you take, using these and other ideas – the more new bookings and increased sales you will get – it’s guaranteed
The more action you take, using these and other ideas – the more new bookings and increased sales you will get – it’s guaranteed
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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