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Attracting prospects is a two fold business. One side of the coin has everything

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to do with your abilities to market, the other side of the coin has everything t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

do with what kind of person you are. Or better put…what kind of LEADER you are.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

The first part of attracting prospects to you is being a master marketer. When

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou are a master marketer you can literally “command” your prospects to come to yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

u. You know exactly where to look to find them, then you hit them with an ad tha

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

they are literally forced to respond too.

It’s a fine art. The art of marketin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. And once you learn this art of marketing you have an incredible power in whate

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

er business you do.

The second part of attracting your prospects to you takes pl

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ace after you have gotten them into your marketing funnel. The purpose of your o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

iginal marketing is to capture a lead, and get them into your back end marketing

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

unnel. After that has happened, there is a fine art of branding yourself into th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

minds of your prospects so they WANT to join you.

It has to do with the way you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

position yourself. It has to do with how much value you bring to the table. It

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

has to do with your posture when you follow up with your prospects. It has to do

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

with all these elements that compromise what it means to be a leader.

People wan

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to follow leaders. That’s it. If you aren’t developing yourself as a leader th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

en you will have a much harder time getting people to follow you.

When you have

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eveloped your master marketing abilities, and your leadership abilities, then you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

will literally see an explosion take place in your network marketing organization

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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