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Top Adding - Integrated Marketing - An Impressive New Hybrid of Network & Internet Marketing
Introduction
Have you ever noticed how blending together two or more rather ordinary ingredients in a recipe can sometimes result in a truly spectacular new taste experience? My son, for example, recently prepared baked salmon with just a little bit of fresh saffron added. Wow!! That was by far the best salmon I've ever eaten!
Well, no big surprise, this synergistic
Have you ever noticed how blending together two or more rather ordinary ingredients in a recipe can sometimes result in a truly spectacular new taste experience? My son, for example, recently prepared baked salmon with just a little bit of fresh saffron added. Wow!! That was by far the best salmon I've ever eaten!
Well, no big surprise, this synergistic
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
principle holds true in many other domains as well. It even happens occasionally that two people with very different strengths and weaknesses can team up to be highly successful together.
Well, I'm here to tell you, that this principle has now been applied very successfully to the domain of online marketing. More specifically, I want to focus on a new hybrid form of m
Well, I'm here to tell you, that this principle has now been applied very successfully to the domain of online marketing. More specifically, I want to focus on a new hybrid form of m
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rketing has been created by "marrying," as it were, a particular form of internet marketing and of network marketing. And, in retrospect, it's easy to wonder, "why didn't anyone think of this before?"
In order to appreciate the significance of this new hybrid, it's important, first of all, to recognize the respective inherent weaknesses of internet and network marketi
In order to appreciate the significance of this new hybrid, it's important, first of all, to recognize the respective inherent weaknesses of internet and network marketi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
g.
The Strengths and Weaknesses of Internet Marketing
Let's start with internet marketing. Anyone who has ever surfed on a traffic exchange can attest to the fact that new internet marketing systems are as prevalent as the ever-evolving variants of the flu virus. Also, if you follow the careers of the most well-known internet marketing gurus, you know that they are c
The Strengths and Weaknesses of Internet Marketing
Let's start with internet marketing. Anyone who has ever surfed on a traffic exchange can attest to the fact that new internet marketing systems are as prevalent as the ever-evolving variants of the flu virus. Also, if you follow the careers of the most well-known internet marketing gurus, you know that they are c
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
onstantly reinventing themselves, forever offering something "new and better."
The reason for this, I believe, is that internet marketing systems (or "schemes," as some might call them pejoratively) tend to have a very short half-life. By their very nature, they tend to be intrinsically ephemeral and unstable. Nevertheless, on the positive side, the better ones do, in
The reason for this, I believe, is that internet marketing systems (or "schemes," as some might call them pejoratively) tend to have a very short half-life. By their very nature, they tend to be intrinsically ephemeral and unstable. Nevertheless, on the positive side, the better ones do, in
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
eed, often offer a way to generate some very impressive short-term income.
So one major downside of internet marketing is always having to scramble and to invent brand new ways of attracting prospects to the newest "ground floor opportunity."
A second and related general shortcoming is that this form of marketing simply does not provide a way to generate long-term, s
So one major downside of internet marketing is always having to scramble and to invent brand new ways of attracting prospects to the newest "ground floor opportunity."
A second and related general shortcoming is that this form of marketing simply does not provide a way to generate long-term, s
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
able residual income.
So, in summary, the main strength of really good internet marketing systems is that they sometimes offer a way to generate a highly impressive stream of immediate income. Figuratively speaking, as I'll point out shortly, they can serve, therefore, as excellent "kindling" for building a real hot and long-lasting fire.
The Strong and Weak Points o
So, in summary, the main strength of really good internet marketing systems is that they sometimes offer a way to generate a highly impressive stream of immediate income. Figuratively speaking, as I'll point out shortly, they can serve, therefore, as excellent "kindling" for building a real hot and long-lasting fire.
The Strong and Weak Points o
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
f Network Marketing
Now let's look at the strengths and weaknesses of network marketing by and large. First of all, its great strength is best demonstrated in the fact that it has produced more millionaires than any single other industry around. On the other hand, the rate of "failure" for those who join this industry is notoriously high--somewhere around 95%, accordi
Now let's look at the strengths and weaknesses of network marketing by and large. First of all, its great strength is best demonstrated in the fact that it has produced more millionaires than any single other industry around. On the other hand, the rate of "failure" for those who join this industry is notoriously high--somewhere around 95%, accordi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
g to the most commonly cited statistics.
So, on the positive side, the small handful of outstanding and well-established network marketing companies hold the very real promise of generating, in a relatively short period of time, a high-level and highly stable residual income or "walkaway money," as it's sometimes called. Unlike with internet marketing then, this indus
So, on the positive side, the small handful of outstanding and well-established network marketing companies hold the very real promise of generating, in a relatively short period of time, a high-level and highly stable residual income or "walkaway money," as it's sometimes called. Unlike with internet marketing then, this indus
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ry provides a highly attractive path to true financial and time freedom. But its extremely high failure rate is definitely an Achilles heel. It has also contributed in a major way to the highly prevalent negative prejudice about this industry.
Three of the most critical challenges for network marketing are: 1) Having an abundant source of highly qualified potential pa
Three of the most critical challenges for network marketing are: 1) Having an abundant source of highly qualified potential pa
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
tners; 2) finding a way to get these new partners into positive cashflow as quickly as possible so that they don't become discouraged and drop out; and 3) having sufficient capital to pay for the advertising that is nearly always necessary in order to build a large network marketing organization in a reasonably short period of time.
A Marriage Made In Heaven
So here
A Marriage Made In Heaven
So here
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
we have two different forms or models of marketing, each of which by itself has some impressive strengths, but also some major defects. What do you suppose would happen if the most outstanding specimens in each of these related industries were to link up and get married, so to speak?
Well, a prototype of just such a marriage has already occurred and the resulting hybr
Well, a prototype of just such a marriage has already occurred and the resulting hybr
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
d, for want of a better name, will be referred to here generically as Integrated Marketing. Although it's still in the honeymoon period, it clearly bears great promise of producing more rapid growth and a higher degree of success for its members than has ever before occurred in the history of either network or internet marketing.
Providing that each of the two partner
Providing that each of the two partner
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
in such a "marriage" are, indeed, strong and healthy, the resulting union can definitely be highly synergistic. The word "synergistic" here is used in its common sense of meaning that the results exceed the sum of the individual parts.
The two partners in this union can be referred to generically as "Get Instant Cash" (or GIC for short) and Residual Income Formula (o
The two partners in this union can be referred to generically as "Get Instant Cash" (or GIC for short) and Residual Income Formula (o
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
r RIF).
Here are some of the clearcut advantages of this union:
1) GIC, by utilizing the abundant resources of the internet, provides an effective way to tap into a nearly infinite source of highly qualified potential partners for both parts of the business.
2) GIC also has the potential for generating massive immediate income. (In the prototype I'm familiar with, m
Here are some of the clearcut advantages of this union:
1) GIC, by utilizing the abundant resources of the internet, provides an effective way to tap into a nearly infinite source of highly qualified potential partners for both parts of the business.
2) GIC also has the potential for generating massive immediate income. (In the prototype I'm familiar with, m
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
mbers are commonly generating--and getting paid--several hundred dollars a week.)
3. A portion of this income can be dedicated to buying advertising to generate even more income AND to fund the RIF side of the business.
4. This obviously promotes a highly accelerated development of a huge downline organization on the RIF side.
So, returning to my earlier analogy, I
3. A portion of this income can be dedicated to buying advertising to generate even more income AND to fund the RIF side of the business.
4. This obviously promotes a highly accelerated development of a huge downline organization on the RIF side.
So, returning to my earlier analogy, I
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
iew the Integrated Marketing approach as being quite similar to the approach I've often used on camping trips to quickly build a large, hot fire, in spite of having green or wet wood
The secret has always been to find some very dry and highly flammable kindling. My favorite form of this has usually been to break off the dead, very dry, and pitch-laden branches of an e
The secret has always been to find some very dry and highly flammable kindling. My favorite form of this has usually been to break off the dead, very dry, and pitch-laden branches of an e
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
vergreen tree. Usually, a single match will ignite this tinder into a small, but very hot fire.
Then, in order to create a huge and long-lasting fire, all that's necessary is to keep feeding the flames with additional dry wood until it becomes sufficiently hot that it will ignite even large, green or wet logs. The final result is typically a large, hot fire that will
Then, in order to create a huge and long-lasting fire, all that's necessary is to keep feeding the flames with additional dry wood until it becomes sufficiently hot that it will ignite even large, green or wet logs. The final result is typically a large, hot fire that will
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
urn for hours and which always produces a bed of equally long-burning coals.
Internet marketing, by itself, is like burning only kindling. In order to keep the fire burning, it's necessary to keep adding further kindling, which quickly burns out.
Network marketing, on the other hand, is a lot like trying to ignite wet or green wood without ANY kindling. The result of
Internet marketing, by itself, is like burning only kindling. In order to keep the fire burning, it's necessary to keep adding further kindling, which quickly burns out.
Network marketing, on the other hand, is a lot like trying to ignite wet or green wood without ANY kindling. The result of
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
this is usually a fire that smolders at best, but simply won't burn.
The secret, figuratively, is to integrate these two intrinsically incomplete forms of fire-building in order to create a long-lasting fire that will continue to provide warmth for whatever period of time is desired.
I wonder again why it took so long for someone to come up with this obvious solution
The secret, figuratively, is to integrate these two intrinsically incomplete forms of fire-building in order to create a long-lasting fire that will continue to provide warmth for whatever period of time is desired.
I wonder again why it took so long for someone to come up with this obvious solution
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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