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In 1990, I worked briefly as a copywriter for the late Gary Halbert, Prince of Print, King of the Copywriters.

When I say "briefly," I mean about 4 wee

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ks. I could write OK, but I was absolutely not prepared to write headlines. Back then,

1. I didn't understand how crucial a good headline is.

2. I did

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

't understand the difference between a good one and a bad one.

3. I didn't understand how to create them at will.

And I sure didn't understand the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

concept of a "swipe file."

That turned out to be THE most important lesson I got from Halbert and his #1 guy, John Carlton, in those 4 weeks.

Not

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ing in business is as important as having a good model. If you have a successful model to observe and analyze, you can often transfer the same concept t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your own business or project and create another success. It is certainly so with headlines.

Certain headlines just grab you - if you're in the target

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

market - and force you to read the next line. You are powerless to resist. To be successful in network marketing, you MUST be able to create great MLM h

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

adlines. Otherwise, you will never be able to build your business using classified ads, online advertising services, magazines, newspapers, newsletters,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

etc.

Many people have been successful using these formats.

So why not find the words they've used to attract viewers and adapt those words to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

YOUR articles? Why not leverage all that brainpower?

Best of all, you have the PERFECT model at the bottom of this page!

Below this article, you'll fi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d a list of the 15 most viewed headlines in the network marketing category.

BUT DON'T LOOK NOW! Those are some real good headlines written by some real

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

smart people. These headlines have been clicked on thousands of times. Some have been clicked on TENS of thousands of times. You are definitely going to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

want to click on some of them. Instead, finish reading this article first. THEN go down to those headlines.

And when you look at them, it's easy enoug

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to just copy & paste the heads into your own swipe file. You will never use those heads exactly as they are ... but you can take ideas from them ... yo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

can modify them ... you can harness the enormous power behind them to write titles for your own blogs or articles.

Not only that.

After you look at t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hose headlines, go back to the EzineArticles.com homepage. You'll see a bunch of clickable categories. In the "Internet and Businesses Online" category,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

you will find 35 sub-categories. If you click on any of these sub-categories and go to any article, at the bottom of that article you will find 15 MORE

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eadlines of the most-viewed articles in that sub-category.

You can add those to your headline swipe file.

In fact, if you found one article in

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

each of those 35 sub-categories and copied the 15 "most-viewed" headlines at the bottom of the page, you would have over 500 tested, proven, eyeball-gra

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

bing headlines that you can model as you write.

EzineArticles.com is a goldmine for you. I hope you use and appreciate this great MLM headline resource

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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