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Top Adding - MLM Promotion Tip - How To Catch a Big, Big, Big, Big Fish
Back in 1990, I learned a lot in the brief time I worked in Key West as a copywriter for Gary Halbert, the Prince of Print. One amazing lesson was how to move and shake a mover and shaker.
In town to vi
In town to vi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
deotape Halbert's $7,000 "Seminar by the Sea" was "Guerilla Bill" Myers from Arkansas. I talked with Bill and he told me his story.
Bill made a nice income by videotaping boat shows, auto shows, gun sho
Bill made a nice income by videotaping boat shows, auto shows, gun sho
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
s, etc., and offering his videos for sale nationally through classified ads and small display ads in targeted publications. He wanted to break into the marketing "big time," and he knew that a strong con
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nection with Halbert would help him do that.
One problem: Gary Halbert didn't know Bill Myers from Adam.
One solution: Bill shot a video of himself talking about Halbert, what he had learned fro
One problem: Gary Halbert didn't know Bill Myers from Adam.
One solution: Bill shot a video of himself talking about Halbert, what he had learned fro
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
Halbert, how he designed his video sales business from Halbert's newsletters, how Halbert was missing a lot of income by not getting involved in guerilla videos, etc., etc., etc. Bill suggested that Hal
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
bert's first step should be to hire him (Bill) to tape the Seminar.
And then Myers made up a tape label and a tape box with a photo of Halbert on it and a title like "Gary Halbert Video Profits." He stu
And then Myers made up a tape label and a tape box with a photo of Halbert on it and a title like "Gary Halbert Video Profits." He stu
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
k the video in the box, wrapped it, and had it delivered to Halbert by FedEx.
Halbert got the package, opened it, his eyes bugged out to see that video box with HIS OWN PICTURE on it and HIS NAME in the
Halbert got the package, opened it, his eyes bugged out to see that video box with HIS OWN PICTURE on it and HIS NAME in the
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
title. He called Myers and hired him on the spot to videotape ALL his seminars.
Overnight, Myers went from being a nobody to being in the Inner Circle of the top marketers in the country ... all
Overnight, Myers went from being a nobody to being in the Inner Circle of the top marketers in the country ... all
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
because of one over-the-top promotion that took him about $40 (including FedEx delivery) and an hour to put together.
But that wasn't all. While in Key West, Myers met all of Halbert's people. And a few
But that wasn't all. While in Key West, Myers met all of Halbert's people. And a few
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
months later, he stole Halbert's personal assistant away and married her!
Think how YOU would approach a big, big fish who you'd like to work with in your MLM business. What would YOU do to create an i
Think how YOU would approach a big, big fish who you'd like to work with in your MLM business. What would YOU do to create an i
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
pression on that person that they would never forget the rest of their life? (And, of course, they would join you in your business.)
How to Approach the Center of Influence
They don't have much
How to Approach the Center of Influence
They don't have much
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
time, and they're extremely picky about what they'll spend their time on. Most of them have a system to protect themselves from time-wasters ... which is most of the people who want them. To give yoursel
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
a chance, you must:
1. Make a huge impression. Do something your target will talk about and remember the rest of their life.
2. Respect their time by being 100% prepared. Know exactly, step-by-step, w
1. Make a huge impression. Do something your target will talk about and remember the rest of their life.
2. Respect their time by being 100% prepared. Know exactly, step-by-step, w
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
hat you want them to do. And don't have very many steps.
3. Tell them exactly how much time/money/effort your request will require.
4. Explain whether it's a one-time commitment, or is it ongoing?
5.
3. Tell them exactly how much time/money/effort your request will require.
4. Explain whether it's a one-time commitment, or is it ongoing?
5.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
how your target how your deal lines up with their goals. And if you don't know their goals, find out before you approach them.
6. Show them how THEIR customers and/or prospects will benefit, and who els
6. Show them how THEIR customers and/or prospects will benefit, and who els
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e will benefit?
7. Present your request in a simple, clear, specific, actionable format so the Big Fish can evaluate & answer quickly. This also demonstrates that YOU know what you're doing.
8. Structu
7. Present your request in a simple, clear, specific, actionable format so the Big Fish can evaluate & answer quickly. This also demonstrates that YOU know what you're doing.
8. Structu
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e the deal so your target gets all - or at least, the lion's share - of the profit. Your benefit is getting access to their list and breaking into the Big Time.
9. Is there a 3rd party who knows both yo
9. Is there a 3rd party who knows both yo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
u and the target who can introduce you?
10. Make it clear this is a personal, one-on-one request, not a generic deal you're offering to a bunch of people.
11. Explain - quickly and simply - why this wi
10. Make it clear this is a personal, one-on-one request, not a generic deal you're offering to a bunch of people.
11. Explain - quickly and simply - why this wi
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
l greatly benefit your target.
Tell them what might interest them, what they'd enjoy, how they'll be challenged, how your deal will help them long-term.
So plan some totally outlandish approach, think
So plan some totally outlandish approach, think
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
every detail through from the Big Fish's viewpoint, and you have a real chance of making a Quantum Leap in your network marketing business
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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