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"If it works, it works" as the old saying goes. That is, unless of course, it doesn't. Network Marketing & MLM opportunities look good on paper. We've all seen the presentations, whether via an online video presentation or at our kitchen table. We hear impre

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ssive terminology like "forced matrix", "hybrid networking model" and "direct response networking" to get us salivating over potential for a quick net profit, and a long-term residual income. A distributor gets involved, spends time and money hoping to beat

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the staggering odds stacked against them. And, as with 99% of all network or multi-level marketer, the distributor fails. They lose money, motivation and inevitably drop out of the program.

This begs the question; "Why do people, knowing full well that stat

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

stically they will indeed fail, even get involved in the first place?" They bought into the myth, or illusion of MLM success.

Do we suggest that MLM and Network Marketing business models are a scam? Of course not. There are in fact legitimate opportunities o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t there that offer new and unique products or services to the market. After all, on paper, the math works out. However, in reality, the vast majority will fail within the first three months, regardless of the product or market appetite.

We will now summarize

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of the most common myths attributed to MLM & Network Marketing in attempt to explain the massive failure rate that networkers seem destined to endure.

Myth #1: MLM offers a better business opportunity than any other conventional model for amassing a large fo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tune.

Reality: 99% everyone who invests in MLM ends up losing money. That means that fewer than 1% of all MLM representatives ever earn a profit. With aproximately 13.3 MLM and network marketing distributors in the US alone, only 130,000 ever make money. An

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

those "gurus" earning a sustainable income at this business are an even smaller percentage still. The fact is that mathematics inevitably limit every MLM opportunity. The MLM Business model itself allows for only a small number of successful distributors. Con

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

inuous growth of an MLM company is in fact usually due to the constant number of new enrollees, most of which drop out by the third month. It takes an army of failures to create just one successful distributor.

Myth #2: MLM is easy. Recruiting Friends and re

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

atives ensures you have Life-Time distributors & customers.

Reality: Capitalizing upon personal relationships like friends and family members to build your organization can hinder and even destroy social standing. Simply put, people don't like being pressure

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

by friends or relatives to buy products or join a business. Naturally, people tend to avoid them and identify them as a salesman, not a friend. This is jokingly referred to as the "NFL" or "No Friends Left" club in MLM & network marketing circles.

Myth #3: M

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

M & network marketing can be done successfully in your spare time. A few hours of time invested every week can earn a significant supplemental income and will grow exponentially, making further effort unnecessary.

Reality: Earning an income in MLM & network

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

marketing requires extraordinary time commitment. "A few hours a week" inevitably leads to dominating people's entire life. In MLM, because everyone with a heart beat is a prospect, every waking moment is a potential time for marketing and recruiting. Tale

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t, dedication and salesmanship all require one key element to hone and enhance: time. This is one of the reasons why so many MLM 'ers jump from program to program, hoping to catch the next wave. They have spent so much time on the phone and keeping up with cha

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ging company guidelines that it has actually become their life.

Myth #4: MLM & network marketing are the best option for owning your own business and achieving financial independence.

Reality: Distributorship in MLM is not "owning a business". Most MLM cont

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

acts have termination of the distributorship clauses in their Terms & Conditions Agreement. This makes it easy, and perfectly legal, to cancel your distributorship at will, commissions can be withheld and down lines can be taken away arbitrarily. MLM distribut

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rs are not "business owners", but joiners in a rigid duplication system over which they have virtually no control and must adhere to.

Myth #5: Network marketing & MLM's are the most effective after building a large down line, thus leading to long-term residu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l income.

Reality: Most assume that success with MLM depends on reselling the opportunity to sign up more distributors and building a massive organization. As a matter of fact, long term residual income lies in a loyal customer base, NOT from the organization

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

efforts. Translation: in the long term, money can be made from the customers using your product, not from that 99% failure rate we discussed earlier. Personal retailing is where the potential for long term income, not building huge down lines destined to col

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

apse. So of course, the question arises, why even put any more money or effort into recruiting distributors, when the real money is on the retail side?

Is there an alternative? Is there a business model that can turn a 99% Failure Rate into a 99% Success Rate

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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