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Try this: For the next 24 hours, be totally and completely honest with people, no matter what. Tell th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e truth, the whole truth and nothing but the truth.

Be gentle. Don’t be mean or insult people. Just s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eak the plain simple truth. Say what you mean, mean what you say. Be direct and honest.

The funny thi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

g is, people won’t hear you. Say something they don’t want to hear, and they’ll pause a second as if t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

say, “Did you just say what I thought you said? Surely not”. Then they’ll play back in their head wha

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t they think you should have said, as if you had said it.

I give the book, “Success In 10 Steps” to p

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ople as a gift, all they have to do is ask for it. They don’t know me, they find me on the Internet an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

I make them the free offer. They download the book and then I follow up with them to see if they got

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t. I don’t call to sell them anything, just to talk a little bit about MLM and see if I can help them.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

The author of the book also offers free training to anyone who wants it.

“Why do you give this away?

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

some of them ask. “What MLM company are you in?” I don’t want to talk about my company, I tell them.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

I want to give you the tools you need to be successful, and if you’re ever looking for a company, then

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

I’ll be happy to talk with you about mine.”

Quite often they don’t believe me! They think I couldn’t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

possibly be giving something this valuable away for free. Surely I have an ulterior motive. “You don’t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

want to talk about your company, that’s insane! How else do you get people to join you?”

See, almost

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

veryone is anxious to talk about their company, products, pay plan, etc. And nobody cares! They don’t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ant to look at what you’ve got, they want you to see what they have. So when you don’t have the same a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

genda, they can’t believe it. So they hear something different than what you just told tem. There’s a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

7% fail rate in MLM. So the greatest need is to learn how to do the business. Give people that, no mat

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

er what company they’re in, and there will be plenty of people around to join your business. I promise

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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