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My MLM Hot Prospecting Tip #7 is quite simply this: The more you say, the more you’re required to say.

I see many people fal

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l into the trap of saying too much — especially with product sales. This can become a predicament the more you are chattering

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

away about you, your company or your product. Then what you’re really doing is moving away from what you should be talking a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

out, which is what the prospect wants to achieve. The moment you stray from talking with a prospect about what he wants, then

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you get yourself into trouble.

Let’s say you’re talking to a prospect about business, and the person says something like, “

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ell me about it.” You should use that question as your entrance into saying, “I’m going to send you some additional informati

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

on.” Think of it as an advance toward meeting with them, inviting them on a conference call or having them watch a video.

A

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ot of people try to present their MLM business over the phone, and personally I feel that’s difficult for one main reason — y

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

our credibility level is unknown to your prospect. A person on the phone who is prospecting doesn’t have much credibility. So

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

instead, use a video or a book with high credibility that will give you extra credibility. Otherwise you have negative credib

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ility.

You will always say the right amount if you’re interested and if you’ve really listened to your prospect. The huge tr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ap for someone who is doing it wrong is to be constantly talking. Whereas a very effective person will listen and listen and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

isten until they fully understand what would perfectly solve their prospect’s problem and then only communicate that. A trust

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

worthy indication that you’re either talking too much or not saying enough is if your prospect doesn’t have any interest.

If

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you feel like you’re falling into the trap, ask the questions and then get back to being interested. Basically, you want to s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ay very little. Start by using the Inviting Formula exactly. Then, listen to live calls on Professional Inviter so you can he

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r how effective phone calls sound.

If you get that rare person on the phone that is very knowledgeable, then ask them questi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ons like, “What have you tried that worked? What have you tried that didn’t work?” That way you’re not doing the talking so m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ch as asking questions.

Remember, sometimes less is more, particularly when it comes to tipping your hand about your MLM bus

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

iness too early on in the process. Keep it focused, stay interested in your prospect, and you are on your way to MLM success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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