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The first time you hear or read this mlm training tip it may seem a little odd. But by the end of this article it will make sense to you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

. The tip is: Never sell what the prospect won’t buy.

How can you accomplish this? The quick answer is: Do not mention to the prospect

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

what you’re selling until you know they will buy it!

It’s as simple as that.

During the qualifying section of the Inviting Formula, y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ou simply ask what your prospect needs/wants or doesn’t want. By doing this, you’re basically asking them what they WILL buy. Once you f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd that out, use it as your selling point. This is what they will buy! How do you know for sure they will buy it? They said they would!

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

As an example, if I’m talking with an MLM business prospect who answered an ad for “working from home,” I then ask them why they would

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

want to work from home. If they say, “So I can spend more time with my children” - that is what the prospect will buy!

I don’t know if

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he’ll buy, “debt free company with 12 international patents.” I don’t know if he’ll buy “my upline is making $20,000 per month.” But wh

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t I know he’ll buy is “spend more time with my children.” So that’s all I sell!

In another example, let’s suppose your MLM business is

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

focused on selling skin care products. You tell that person you have a product that gets rid of pimples and that person replies, “I don’

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t get pimples.” Well, you just destroyed your sale. From that point it’s very awkward to back up and say, “Well I have a product that re

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

duces wrinkles.”

Instead, start by asking something like, “Do you use skin care products?” “What do you use them for?” With the answers

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you get, you’re able to communicate and sell them what they need, not what they don’t need.

A sharp salesperson knows exactly what thei

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r customer should buy, even more than the customer. If a person walks into a store to buy a drill bit, for example, the smart hardware s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

alesperson will ask enough questions to get all the information before they make a recommendation. Questions like, “How big of a hole do

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you need?” “How deep do you need the hole?” “What material are you drilling through?” By asking the right questions, that salesperson w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ll sell exactly what that prospect needs. You see, the prospect didn’t need a drill bit; they needed a hole.

Another angle on this is t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o eliminate what your prospect doesn’t want and then use that data to figure out the right products for them.

In short the success of y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

our MLM business depends on your ability to sell. A) You must know how to sell your product. B) You have to know how to sell your MLM b

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

usiness opportunity. And, C) you must provide the right MLM training so the people you sponsor know how to do both A and B listed above

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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