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Top Adding - The Warm Market - Real or Myth?
Maybe it was back in the time of drawing circles on the blackboard when it was told to us, that the only way to bui
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ld a home business empire was through prospecting the 'warm market'.
So we obediently did as we were told and star
So we obediently did as we were told and star
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ted to write lists of friends, family members and co-workers, 100 at a time, whom we called expecting to get a hot
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
reception but received a mixed one at best.
As time passed on, the warm market became to look like a 'yellow pages
As time passed on, the warm market became to look like a 'yellow pages
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
' index, names of postmen, dry cleaners and so forth. Yes the transition from the family and friends list had rapid
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ly transformed itself into acquaintances and friendly faces at the book store. Yikes, we had progressed into the N
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
.F.L. - 'no friends left' club when it came to pitching a home business opportunity.
Eventually even the luke warm
Eventually even the luke warm
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
acquaintance list became covered with a layer of thick ice that even the hottest days in Texas could not thaw and
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
revive.
Was the warm market all just an ill conceived marketing plan that someone made up some where and was adopt
Was the warm market all just an ill conceived marketing plan that someone made up some where and was adopt
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ed as an urban legend as the only way to prospect for business? Undoubtedly some people on the initial list, did su
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ccumb to our presentations, to save face perhaps or just do the right supportive parent, sibling thing, but in time
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
, we were getting more cold shoulders than warm hand shakes. With due respect, did we ever expect our mother in law
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
who is retired and an avid gardener to want to promote any kind of business opportunity?
We all eventually wake u
We all eventually wake u
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
p and come to the realization that the only way to market is to strategically target our advertising to the places
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
where prospects are looking for what we are offering.
So we learn advertising techniques and marketing methods, li
So we learn advertising techniques and marketing methods, li
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ke placing ads on and off-line, writing articles,writing press releases, creating blogs, buying lead lists, P.P.C.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
and so forth, generating a stream of excited and interested prospects who are truly interested in what we have to o
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ffer.
Was the strategy of marketing to the warm market of family and friends, co-workers and neighbors a bygone bu
Was the strategy of marketing to the warm market of family and friends, co-workers and neighbors a bygone bu
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
siness building practice that has had it's day? Maybe for some, but for others it existed next to the Sasquatch and
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Yeti, we heard of it, thought we knew some people who had sightings of it but were we really only spreading a myth
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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