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What is on your Business Card?

Today, with cheap printing, a Business Card should be more than a simple one sided card with your business details on it.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

It should be something that people will want to keep.

How do we make Business Cards ‘sticky’?

Well not cover them in food obviously but lets think abo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ut the blank side. It does not cost very much to get the blank side of the card printed and this on its own can make the card useful to its recipient.

When I t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ink back to the cards that I have kept the following comes to mind:

• Appointment cards from hairdressers or anyone else you make an appointment with on a regu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lar basis. A simple calendar that they can just tick the date.

Now when we think about this, you have a handy little calendar in your pocket or purse. No need

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o take out your electronic or paper diary when you need to check the day of the week.

• Important dates in your clients relationship to you. If you do accounts

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

you can list the dates to ensure that the legal deadlines are met. You can also put a note in your diary to contact them a good time before these deadlines.

•

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

A special offer. Now I used a hairdresser for years. Suddenly she gave me a card that said on the back I would get a 25% discount if I visited on certain days.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

I changed my normal appointment to one where I would get a discount. These were obviously times when she was not busy.

There are a lot of other ideas that you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

can put on the back of your card.

The aims and ideals of your company or a list of services that your company offers.

You can offer a free hour or half hour t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a new client. Be specific as to what you are offering and what is not covered.

If you specialise in Digital Audio Typing, you can put hints and tips on the ba

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ck of your card as this topic is a minefield for the client and worker.

Won any awards? Put full details on the back of the card, it gives you the edge.

I use

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d to go to a coffee shop where the back of my card was stamped and I got a free coffee after buying a set amount.

Inventive

What I am saying is that yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

need to be inventive. There are billions of cards out there, how can you make yours different. I have suddenly noticed that here in France all medicines are ha

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ving their names in Braille on the boxes. I have no idea how difficult this would be to put on your card but it would make your card stand out and be another st

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

p towards accessibility.

Words of Wisdom

There are many words and phrases that mean a lot to us, putting one on the back of your card would make it mem

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

orable.

The outcome

When the time comes to empty out your briefcase, purse or just a pocket full of business cards that you got at a networking meeting

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, if you are like me you give them the once over before deciding what to do with them. They all go into my CRM database BUT the ones with the interesting inform

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tion then go into my card book and not the bin. The calendar goes into my purse etc.

Make the back of your card stand out as much if not more than the front. B

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

uy in small quantities and start a trend where clients and prospective clients automatically turn your card over to see what gem you have come up with this time

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Absolutely nowhere is there more promise for a great future than on the net today, but caution and due diligence should be the rule of thumb here...

Testimonials are a wonderful way to market yourself. They give you credibility—a third-party endorsement. It is no longer you alone saying that you and your company and products or services are phenomenal—it is someone else saying that they are phenomenal! When you place an ad, everyone knows that you have paid for it. It is you “tooting your own horn.” Much more believable and credible is someone else “tooting your horn!” Use testimonials in your marketing materials, use them on your web site, use them in advertisements, use them in your media kits, put them on business cards and make sure to use them in your sales presentations and/or on the telephone as success stories.

Second mortgage is often enticing because these closed-end loans can be used for any purpose and may even be tax deductible but caution should be exercised because defaulting on these loans can put the home under which the second mortgage was secured in jeopardy. These secured loans gives homeowners anopportunity to consolidate several debts including high interest credit card debt, under the umbrella of a 2nd mortgage.

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