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  • Top Adding - Advertising DOs and DON'Ts

    From early on in my online career I realised that the fastest way to internet riches was to find a marketing concept that brought me profits and plough as much as I could into that resource, thus building my business and capital as I went.

    For those just beginning in h
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ome business marketing it would be prudent to start off with a very small investment (I started with around $30) and try to build from there. It would like to report that I was very wise after the first investment but the truth is that the illusion of easily gotten rich
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    s lured me into a spree of buying virtually every item of software/marketing resource that I happened to feast my eyes upon.

    Needless to say this is not the best way to go about building a successful online career but the experience and benefits I got from this initial
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    burst of enthusiasm, in how not to go about targeted advertising, far outweighed the financial losses. I have spent money on most of what the web has to offer in terms of marketing and can now enlighten you on what to buy and what not to touch with a 12 ft barge pole.

    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    FAs or Free For All link pages were once a useful free resource and could have provided at least a few hits per day given the right ad. Today using the free version of these pages is all but useless and in my humble opinion a total waste of time. The vast majority of pe
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ple submitting to these sites today are using automated submission software so human eyes WILL never see your ad and as far as I know Automatons (Robots to some people) DO NOT buy products;-)

    Paid or free safelists from my experience are just not worth the effort invol
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ved. The very fact that everyone posting to a safelist is not interested in the subject matter but in selling their own products gives us some idea on the ineffectiveness of this method. Couple this with the time spent sorting through emails mostly for deletion you real
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    y could spend your time in more worthwhile marketing ventures.

    Moving up the ladder of effectiveness we have banner advertising. From my experience the best banner I was able to design brought me in a maximum of 2.8% click through rate and from what I hear this is a GR
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    AT %. Most banners will only pull a 1% CTR. If you can find a company selling banner advertising cheap enough to bring you into the profit zone then certainly give it a bash. Please remember though to track all your banner ads otherwise you will not know whether you are
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    getting massive click throughs or none at all.

    If you are going to post to classified sites then opt for the free version. There is some good classified submission software out there and may be worth the investment. Again ALWAYS TRACK YOUR ADS. For free classifieds vis
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    t: http://www.workathomebiz.info/adlandpro.html

    Renting an email list is a good option and can bring you many hits to your product or affiliate site. Make sure that the list is optin only, meaning
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    the people have requested to see your ad. There are many good reputable companies out there and if you are willing to pay sometimes high fees to rent a list, this can be a profitable venture.

    Search engine submission is definitely a worthwhile project and considering
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    good listing will bring you daily and continuing free traffic I suggest you spend a bit of time perfecting this method. I use Web Position Gold software to automate my submissions and prepare my pages for submission. This cuts down in hours of work and I would certainl
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    recommend any budding business owners to get a copy.

    I have also paid for a listing to Yahoo's directory. At $299 per year this may sound very expensive to some but the traffic I have gotten from this listing paid for the submission within a short period of time.

    Pay
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    per click advertising is another good advertising resource to drive TARGETED traffic to your site. First figure out how much you can afford to pay per visitor to your site. For instance if you make a sale every 100 visitors and your product costs $20 then if you paid 20
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    cents per visitor you would break even. The reality is of course that you can get visitors for much less than 20 cents and I have many keyword phrases that will send visitors to my site for 1 cent each. If you can find a few good keyword phrases at a profitable price th
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    en you will do well. Two good PPCSEs to start with and that I use are Overture.com and Findwhat.com.

    Ezine advertising is by far the best form of advertising and more import
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ntly is reasonably priced. From my own experience a solo or top spot ad are the most effective and will return more visitors for the price. For a good list of ezines visit: http://www.directoryofezines.com/

    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    word of WARNING before closing this article: If you want to keep your business and your reputation intact then NEVER EVER use bulk email advertising. It just isn't worth the risk. The hassle that you will get from sending out unsolicited email to 1000s of untargeted pr
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    spects will bring your business down in the long run. There are enough forms of advertising listed here to keep you going for a long time. Don't waste your time on unproductive and senseless SPAMMING.

    I wish you all the best in your efforts:-)

    Copyright 2004 Mal Keena


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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