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Yesterday, I received a letter in the mail and it was not a bill or a fake advertising letter. It was a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

genuine letter with a label and a sticker and a handwritten address. I was a little surprised, as I have

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

not received a written letter in years. As I opened it, I realized the name looked vaguely familiar, bu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t I could not place it. As I scanned this beautifully written letter, I realize it was from a difficult

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

customer who 2 months early was writing something of a different tone. The letter which was 2 pages, tha

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nked me for resolving her problems so quickly and she went on ( and this is no joke) for about 2 pages o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n how in "love" she is with my product. So here are 5 tips on how to make your customers love you.

1. <

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

trong>Be personal - Even if its a tiny thing like a handwritten signature or a phone call. So m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

any big companies put customers thru call center hell or you get a 4 page cryptic survey. Talk to people

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

like they are people and not problems.

2. Follow up - Its amazing how people forget t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o follow up. Follow up is crucial for several reasons 1. it shows that you are trying to resolve the iss

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ue 2. You can check for any new issues 3. People don't expect it.

3. Thank you - I rec

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ently came back from a trip to Costa Rica booked by a new travel agent. Before I left I received a card

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

with a travel bottle of bug spray for my adventure. 3 weeks after I got back, I got a call asking about

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y trip and her services. Week 4 she asked for a photo to put on her website. That was a nice touch.

4.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Make it right - When the problem really was your fault, you should acknowledged that. D

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o whatever it takes to make it right. Heck, make it better by giving them more than what was expected.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

5. Keep them informed - You know that feeling when you have been put on hold for a few

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

minutes and you cant hear any music. You start wondering am I still on hold? What is going on ? hello? H

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ELLO? If you have ever felt that way you know its a dark dark place. Tell people what to expect from you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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