Top Adding - Home Based Business

I teach and consult with people on how to build successful window cleaning businesses. But this article isn't about that. This article is how one of my students has literally changed his life by creating a high-impact, professional image that is so important for the success of a windo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

w cleaning business.

I'm sure there are multiple other businesses out there that also benefit from having a solid image, but with window cleaning, we are inside customer's homes, and many times those homes are high-end expensive homes with lots of expensive furnishings, so we have to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

prove to the homeowner that we're not some Joe Blow passing through town looking for beer money.

Anyway...I had a really nice conversation recently with one of my students by the name of Tony. I'll keep his last name private so he doesn't get bombarded with phone calls.

But he's a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

person who truly embraces what our business should be about in terms of image and professionalism. It is really a motivating story, so with Tony's permission, I'm going to recap it here. Enjoy!

Tony just recently got into the window washing business and he was going through the proce

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ss of building his business as we all do.

One day he heard that a fellow window washer died of a heart attack. So Tony began to wonder what would become of his customer list.

All the window washers in town heard about this unexpected window washer's death. And they each made their o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

wn individual attempts to grab the interest of the wife because they were all interested in getting their hands on the customer list of this now deceased window washer.

Tony wanted to wait a little while out of respect for the wife, so he waited I think he said 3 weeks. He then sent

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

her an initial letter by mail. Tony sent it to me to look it over before he sent it. Very nice, very professional.

He then contacted her with the intent of simply meeting for lunch. No talk about lists or any of that stuff on the phone.

So they agreed to meet at a restaurant to disc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

uss the issue. Tony brought his wife along so no one would think there was any hanky panky going on so soon after the husband's death.

Tony was dressed up in his high image, professional uniform. "Dressed for Success" as they say. They sat down and proceeded to discuss this customer

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

list that Tony was hoping to get. Part of the battle was impressing Kathy, the wife, and that was accomplished within the first couple of minutes of their meeting (first impressions are oh so important).

But Tony wanted to impress upon her what kind of service he provides his custome

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rs, so he went through the exact estimate presentation just like he would if he was presenting an estimate to a prospect.

And it worked!

Kathy was so impressed that she gave the entire customer list to Tony. And get this...no money down! All Tony has to do is pay her 10% from each j

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ob for a measly 2 years. Wow!

Would you like to know what happened to those previous 3 window washers that approached Kathy prior to Tony? Well obviously she turned 'em all down. Kathy told Tony that originally she wanted the business to die with her husband. Because she just felt th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at no one could do window cleaning jobs similar to how her husband did 'em.

These WERE her feelings. And then she met Tony. The rest is history. Tony was able to convince her due to his quality image, high professionalism, and proper care for the customer, that the best decision she

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

should make would be to let Tony take care of the customers.

Bullseye!

I spoke to Tony at length about how this all transpired and I can tell you he's floating on a cloud.

But there are two reasons why I wanted to pass this story on to you though.

1. It proves that if you can cre

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ate a rock solid image, you will have tremendous advantages over your competition. I guess you could even say it's "thinking outside the box" as I talk about in a previous article I wrote, but to me, creating a high image is only natural.

But...most window washers really "don't get i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t". That's why this business is so easy. It's like taking candy from a baby. The other 3 window washers who this lady refused to do business with, are probably moping around wondering why they got turned down. Ah...they'll never know. It tells me that Tony won't even have any serious

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

competition in his area. So congratulations Tony!

2. The 2nd reason for me telling this story is to let you know what is possible in this business. Many of you (my system owners) are currently experiencing the income that's possible in this biz and that is super. But for those who

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

might not be there yet, I just wanted to fill you in on a couple of things this deceased gentleman was able to accomplish.

a. This year he was on target to make close to 140k. Kathy said he was having his best year yet. This proves the point that if you just continue to push, good t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hings will happen. Speaking of that though, can you imagine getting a customer list handed to you that's worth almost 140k? Tony wrote me an email the other day saying he already secured 25 jobs this month just from picking up the phone and calling the customers on "The List".

b. Ka

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

thy said that the profits from her husband's window washing business put all 3 of their kids through college. Cool, huh? Forget college loans. How 'bout cash on the barrelhead for three complete college educations.

c. In addition to the above, Tony mentioned that Kathy was driving a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

brand new Audi and was dressed to the max. All of it she said was from window washing profits!

So if you haven't already, work on creating your own quality image for your window cleaning business. And then step back and watch what happens!

Take care for now and Happy Image Building

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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