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In order to attract visitors any business must advertise, and offline adver

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tising for an online business should not seem unusual. Why should your adv

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rtising be restricted to online just because your business is?

It is true

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

that an online business that sells to a world wide market would require a w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

der ranging means of offline advertising that the local press, but there is

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

no reason why TV and the national press could not be used. Although the po

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tential audience is not worldwide, it is large nevertheless. Advertising i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

advertising.

Not everybody uses the internet, and the aim of an advertise

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r should be to reach the widest audience possible. You cannot do that with

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ut using offline advertising to supplement your online activities. Let’s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ay you have a list of 10,000 people and email them all with your product of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

fer. Will you really get more response than with a newspaper ad to a circu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ation of 10 million? Agreed, the newspaper readership may not be focused,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

but it all depends on your product.

You could advertise in a magazine dedi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ated to the activity that your product is designed to benefit. What’s wron

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

with advertising your new method of curing a golf slice in all the golfing

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

magazines you can find. Every golfer suffers from a slice at one time or

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nother so you should get enough response to cover your costs. The same is

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

true of any form of activity. There is usually an offline magazine that ca

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ers for followers as well as an online ezine. Don’t limit your advertising

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Blogging has become one of the biggest phenomenon ever to happen to the internet. It has created a new and infinitely big platform for the freedom of speech by making internet full of personal opinions, ideas, questions, critisis, concerns, etc

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