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    Home based business owners are, of necessity, jacks of all trades. There is a lot to do and a lot to keep your eyes on.

    So any help you can get is appreciated. Especially if it
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ’s automated.

    Well, Google Analytics is one such automated free service that you may find useful. In this article, I’d like to tell you what it does so you can decide if it’s w
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    rth taking the few minutes involved in getting started.

    Once a week, Google sends me a PDF that includes all the following information. If you have multiple sites, you can have
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    multiple PDFs emailed to you, one per site:

    Traffic, compared to the previous week. Both the actual numbers and a graph that instantly shows the trend.

    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    g>Pages/visit. This number shows me that my average visitor views 1.59 pages. Since the purpose of the home page is to get people to either join the FindHotMarkets.com
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ailing list or purchase a paid membership, I am happy enough with this figure. There are links to the testimonials page and the articles directory, plus a link to a popup page e
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    plaining how the ordering process works.

    Pageviews. The raw number of page views and a comparison with last week. These comparisons are optional and can be tur
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ned off.

    % New Visits. The report shows me what percentage of traffic is new. By deduction, the remaining traffic is visitors returning for an extra looksee.

    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    strong>World Map. This shows broadly where my site visitors came from last week.

    Traffic Sources Overview. A pie chart shows how much traffic comes fr
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    m referring sites, directly and from the search engines. The URLs of the referring sites are also given, along with the volume of traffic they sent my way – this week and the pr
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    vious week.

    Keywords. This is handy information because it tells me which keywords and keyphrases are sending the search engine traffic. I notice that the tota
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    l does not add to 100% so that leaves me wanting to know what other keywords are people using to find my site. Hmmm. Perhaps my website logs will tell me what this report doesn’
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    .

    Goal Conversions. You can identify up to 4 goals at Google Analytics site. Examples of possible goals could be: to get a click through from the home page to
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    nother page, or to make a purchase, or to join a mailing list. The PDF shows me how many goal conversions took place last week.

    Content Overview. This section
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    of the report lists my site’s pages and how many visitors went to each, again compared to the previous week. This gives me at-a-glance figures on what’s popular.

    Time O
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    Site. My average visitor spends 1 minute and 56 seconds at the site. That’s down from 2:21 last week, and I wonder why...

    Browser. 58% of my visitors
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    are using Firefox. That does not include me because if I recall correctly, I ticked a box at Google telling them to exclude my visits from their stats.

    Connection Speed
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    . I see that 35% of my visitors are on cable, 27% on DSL, 4% on dialup and 1% on T1. A further 32% is unknown.

    Ecommerce. If you choose to activate th
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    s tracking option, you also get a record of how many transactions, average order value and products purchased. And top revenue sources.

    Altogether we’d have to say these traffi
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    stats and website stats are very informative, and the reports are available free at http://www.google.com/analytics


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