Top Adding - Real Estate

Ask yourself this question: “Before you were in real estate sales, how many of those flyers, newsletters, recipe cards, and even calendars that you received from a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n real estate agent “farming” your household went straight into your wastebasket?” Studies indicate that return on direct mail advertising is somewhere below two

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ercent. Wouldn’t it make more sense to direct all that time, energy, and money formerly spent on developing a geographic farm into building relationships or a nich

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e with potential clients? Now ask yourself: “How many other agents in your community are also marketing to the same geographical farm that you do?”

So with your f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rm saturated and “Do Not Call” what’s an agent to do? Consider niche or target marketing also known as relationship selling. Niche marketing was the success story

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of consumer products advertising in the 1990’s. Consumer product manufacturers realized that generalized marketing was expensive and was not generating response or

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sales because they were attempting to reach too broad a market. Targeting specific groups or niches and building a relationship with them brought manufacturers inc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

reased sales from a more focused message to a group that has shared goals, beliefs, or history. The message wasn’t “buy now” it was “we understand you have specifi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

needs and we want to build a relationship with you”.

This new marketing strategy paid off because manufacturers took the time to study and survey their potential

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

consumers on how they developed an affinity for a product or service. You can utilize their results in developing a niche in your real estate business. First you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ust have a sincere belief and interest in the niche. Second you have to give back to the niche with your time or financial support. Some examples of niches are: co

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

munity interest, political and professional organizations, spiritual, intramural sports, and gender. Let’s look at how we take one of these niches and develop a mo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

re focused sub-niche to market to.

Original niche: Gender
Sub-niche: Women
Sub-sub niche: Women single heads of household
Sub-sub niche: Women sing

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e heads of households who are first time buyers
Sub-sub niche: Women single heads of households who are first time buyers in Deerfield

Finding women single h

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eads of households who are first time homebuyers in Deerfield would start with an Internet search in a search engine such as Goggle. Inquire about support groups a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the library, social services or village hall. Day care centers and park districts could also provide you with resources. This is an under-served niche from my own

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

experience. A referral client Renee never thought she could afford to buy a home as a single head of household. She cried the day she closed on her own home after

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

conditioning herself that she would be a life-long renter. She went to her single mothers support group and shared her home buying story. Other single mothers from

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

her support group are calling to begin their home searches. A mortgage broker and myself have proposed to sponsor and host a quarterly home-buying seminar for R

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nee’s group.

The professional and personal rewards from having a niche in my real estate business makes my geographic farm look like finding needles in a haystack

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.topadding.org.ua/article/149031/topadding-Real-Estate-Agents-Niche-Marketing-Versus-Farming.html">Real Estate Agents: Niche Marketing Versus Farming</a>

BB link (for phorums):
[url=http://www.topadding.org.ua/article/149031/topadding-Real-Estate-Agents-Niche-Marketing-Versus-Farming.html]Real Estate Agents: Niche Marketing Versus Farming[/url]

Describes how to deal with key job search eliminators: how to explain a choppy resume, what to say after being downsized, etc. Provides a reality check about what current employers seek versus what job seekers worry about.

Most all Americans will go to a car wash fundraiser to get their car washed and patronize a local nonprofit group such as a soccer team, Boy Scouts or perhaps a church youth group. This is the proper civic-minded thing to do and it is for that reason that you need to give the car wash fund-raising customers a little more than they expected.

In every business that I have gone into over the years, what amazes me most is the amount of lost income from poor handling of the major income generating areas of any business. I will cover four of them.

Tags

Links

Top Adding - Real Estate Agents: Niche Marketing Versus Farming

Related Articles: