Top Adding - Real Estate

You would think it would be easy to come up with a perfect price for a home that will be going on the market f

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

or sale. For an agent, it usually is easy. We do a Comparative Market Analysis (CMA) and come up with a pric

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

that will bring the buyers. The price is usually a bit higher then fair market price (room for negotiating),

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and is backed by evidence that makes perfect sense why that house is the price it is.

Buyers these days are v

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ry savvy. On their own with Internet or with an agent, after visiting a bunch of homes, they know what a house

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

price should be. They get a feel of the value of what you are getting and the price range it should be in.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

any times I’ve been with buyers and right away after walking into a place that is over priced, I get the high-

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ye-browed look, “what are these sellers thinking?”

What sellers are usually thinking is:

I have t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

re-coup my money that I put into renovations

I’ve lived in my house for years and it’s the best hou

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

se around

My neighbour who has the exact same place has their place up for much more then what you’r

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

suggesting (and it’s still on the market…hmmmm)

Sellers become emotionally attached to their home. The

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e are many times when I present them with a selling price and they are insulted and become defensive. They’ve

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

put their life into their home; their kids grew up there…

I understand. However the buyer, even if they fall

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

in love with the place is rarely going to pay more then it’s worth. They are most times thinking, “re-sale v

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lue” and “getting their bang for their buck”. Besides we are in a market now with more homes for sale then bu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ers. Buyers are taking their time picking and choosing.

Statistically speaking homes sell at a higher price

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hen they start at fair market value. When they are overpriced, they may still get all the buyers, however the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

house sits on the market. After months gone by, the house price drops and then the buyers think, “what’s wro

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g with the place” and “I’m going to low ball the price because they must really be ready to sell and desperate

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

”

So why is it that we need to price our homes correctly? To sell it quickly and get the best price possible

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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