Top Adding - Real Estate

In any sales job, you can sit back and ‘wait for prospects to come to you’. Or, you can be pro-active and s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tart building a customer base yourself. The benefit to good prospecting is that you will always have a sale

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

funnel. If you rely on people coming to you, you’ll end up with peaks and valleys of business rather than

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

steady stream of good prospects. For income purposes, you certainly want to strive for steady business thr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ughout the year.

How to accomplish this is the obstacle many realtors face. You have an entire zip code of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

potential prospects, but how do you find them and get them to contact you? Sales reps refer to this as ‘mi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing your territory’. You need to attract potential prospects to you.

Every month, I receive the same, stal

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

postcard announcing, ‘I’m Joan and I just sold a house on your street’. I can tell you as a home owner, my

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

response is, so what? How does it benefit me that you sold a house on my street? It doesn’t. The only rea

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

son people respond to direct response marketing is because you’ve answered the question: What’s In It For M

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

? “ME” being your home owner.

You have to come up with a creative way to market yourself and your services

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Let’s face it, you’re marketing your service as a realtor.

Get inside the head of your prospect. Ask you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

self these questions:

- What do I know that can be of value to this person?
- How can I get them t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

his information easily?
- How can I use a postcard campaign to build a list?

If you provide someth

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng of value up-front, you’ll start a relationship in the best possible way: by creating value. The more va

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ue you create, the easier it becomes for someone to pay you a commission-based fee. If your prospect doesn’

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

see you as someone of value, they’ll start trying to negotiate your fee downward.

If you do the proper pro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

specting, you’ll bring value to people before they ever approach you to sell their home. They’ll also be mo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e likely to refer you to a friend or neighbor. You’ll be building your business quickly with the ‘right’ ki

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d of prospects. It’s a lot easier than sitting around waiting for the phone to ring.

Copyright Susan Adam

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Have you ever submitted your ad to an FFA page? Most likely you have. Did you get any results from it or did you just get a ton of emails in your inbox? FFA pages are gaining popularity popping like ...

Many people may not have heard about topiary, but most people will be familiar with it's practice. Topiary is the art of trimming and shaping hedges into an array of shapes and sizes in order to add an artistic touch to the yard. When it comes to selling a home, the exterior is a huge factor in creating curb appeal and making the home more appealing to buyers.

If you are a baby boomer and are considering a retirement move, St. George, Utah is a safe, fun place to live. Our town caters to the needs and desires of our retirees.

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