Top Adding - Real Estate

It's a fundamental marketing tip- focus on benefits, not the features. So how do you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

incorporate this into your real estate listing?

Much of what people searching for a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

home focus on, at least initially, are the features. We are looking for a 4 bedroom,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

3 bath home in Anytown, USA. Buyers narrow down their list of potential homes using

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eatures but are really hooked and sold on the benefits of the property. Not includin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g benefits in your listing could be limiting your sales.

Features are simply a star

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing point. They provide a basic outline for what your customer needs to know. Some f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

atures might be:

- 4 full bathrooms
- New carpet
- 2000 sq. foot

Using be

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

efits in your listing make the property personal by making the reader part of the fea

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ture. Benefits explain how the features will improve the reader's experience. Using

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the features list above, see what the benefits might be.

- A full bathroom for every

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

family member where you can take a relaxing bath or quick shower. No more hectic mor

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ings or being late to work while waiting your turn. - Plush, neutral colored carpeti

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ng just installed throughout the entire home allowing you to easily decorate each r

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

om to your exact liking. - Spacious layout and plenty of room for you to setup that

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ome office you have always wanted while still giving the kids their very own playroom

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Do you see the power of concentrating on the benefits instead of just listing featu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

res? You are implying how the different features will be used. Even if the benefit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ou describe is not exactly what the buyer will use the feature for you now have them

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

isualizing standing in their spacious new home office, decorated exactly as they want

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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