Top Adding - Real Estate

Sellers don’t rule in 2007, and neither do buyers. It’s that simple and if you’re planning to sell your home in this new and vastly different market from the glory year

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s you should be prepared with this mantra: reality. Buyers are very realistic and have more options than ever to find a home seller who offers them something that many

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

thers still refuse to put into their home sale vocabulary.

Market times and inventories were on the increase throughout the 2006 market. The last quarter of the year s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

aw some positive signs that buyers where returning to market and not just touring homes, but writing offers on them. Even as interest rates inched up in December, the n

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mber of mortgage loan applications rose. Many sellers scratched their heads in one of the weaker markets of the last five years and said; “what happened?”

Several fact

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rs contributed to slow down weary homebuyers in 2006. Bubble headlines spooked buyers the first half 2006. Afraid of buying near market peaks, buyers waited for signals

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

that the bottom wasn’t going to fall out of the market. The problem was many buyers never read past the headlines to determine if the headline applied to where they we

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e buying or was biased based on the reporters perspective. The headlines were relentless and buyers reacted accordingly. Never underestimate the power of the media, man

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y of who are homeowners that should have had a vested interest in stabilizing not inflaming a transitioning housing market.

By summer of 2006, buyers who had been on t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e sidelines received a financial jolt from wildly escalating gasoline prices. Household budgets suffered from increased commuting costs. Not knowing when or if gasoline

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

prices would decline, buyers remained unable to open their checkbooks for a home purchase. Once oil prices did retract, buyer’s lack of confidence was wrapped up in the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

outcome of the mid-term elections. After seeing the results of the election, which forced major change at home and in Washington, buyers felt better about moving forwa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d with home purchase plans.

What not to do in 2007.

-Over-price your home. Forget the frenzy years. You can no longer name your price. Look at sold comparables from o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nly the last six months. Price is king in this new market, you need to price right at market, no wiggle room, no testing the market and no trying a price for a couple o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

weeks before taking a reduction.

-Offer gimmicks. Buyers hate the freebies like free cars or flat screen televisions. They perceive that the home price has been marke

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

up to cover these costs. Strip away gimmicks and offer the real market price to buyers. If you don’t they’ll move on to a seller that does.

-Be impatient. Buyers have

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

no sense of urgency in this new market. Don’t try to rush them or the market. Offer the cleanest home with the most desirable features and the market will respond. Sel

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ct sellers who have followed these tips have been pleasantly surprised when the multiple offers from market savvy buyers.

-Don’t blame real estate agent for market con

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ditions. Easy as it may seem, real estate agents shouldn’t be the outlets with your frustration with the market. If your agent has done everything you asked them in add

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion to their own strategy to sell your home, let them do their job. Anxious sellers can create a negative attitude for a home and those that represent it to the market

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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