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Top Adding - Is Price Everything When Selling Your House?
If you’re in the market to sell your home then, of course, like pretty much everyone else, you’ll want to get the very best price for it. But if you’re selling your home yourself, can you put a high price on it and still move it? And what about if market i
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
s soft, or there’s lots of competition, or if your home is in need of some serious T.L.C.?
And then there’s the trade off between selling your house at a good price and selling it quick. You can’t have both – or can you?
There are lots of ways to maxim
And then there’s the trade off between selling your house at a good price and selling it quick. You can’t have both – or can you?
There are lots of ways to maxim
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
se the price of your property without affecting the length of time it’s on the market. In fact, done and positioned well, you can achieve both.
It goes without saying (but I will anyway!) that, in some cases, you should do the best to make your propert
It goes without saying (but I will anyway!) that, in some cases, you should do the best to make your propert
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
y as marketable as possible – but that doesn’t necessarily mean bringing it up to 100% nor does it mean spending a stack of money on it.
But note I said “some cases”. Not all. In fact, for some houses this isn’t a pre-requisite at all. The reason is that
But note I said “some cases”. Not all. In fact, for some houses this isn’t a pre-requisite at all. The reason is that
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
you they may just have some other unique, compelling features that make them stand out. And that’s the key.
I know what you’re thinking – there’s nothing unique about my house …or is there?
So let’s talk about what we mean by unique.
The secret is be
I know what you’re thinking – there’s nothing unique about my house …or is there?
So let’s talk about what we mean by unique.
The secret is be
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ing unique about what you have to offer. And that’s not just from a “street appeal” or internal decoration perspective.
Every property has some point of uniqueness. The common ones are location, design and appearance. But there’s a stack of others to
Every property has some point of uniqueness. The common ones are location, design and appearance. But there’s a stack of others to
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
. Even the worst house in the street might have a unique appeal – and it might have absolutely nothing to do with the way it looks.
The concept here is based in general business strategy. When people in business go to a consultant they are often told to c
The concept here is based in general business strategy. When people in business go to a consultant they are often told to c
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ome up what’s commonly known as a U.S.P or “Unique Selling Proposition”. Something that they can say about their product or service that they can “own” – that can be unique to them.
It might be the appearance of what they sell (if it’s a physical product,
It might be the appearance of what they sell (if it’s a physical product,
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
of course) – but it might just as easily be something else less visible but even more valuable.
Let’s have a look at some of the more common ones.
Performance guarantees are common USPs for some businesses. Remember the Dominoes Pizza “get it in 30 minute
Let’s have a look at some of the more common ones.
Performance guarantees are common USPs for some businesses. Remember the Dominoes Pizza “get it in 30 minute
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
s or it’s free” guarantee. That was some they said about their product that nobody else did – their USP.
Then there’s Federal Express. For a long while, their slogan was “absolutely, positively overnight” and guaranteed their performance.
But can you gua
Then there’s Federal Express. For a long while, their slogan was “absolutely, positively overnight” and guaranteed their performance.
But can you gua
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
antee the performance of your house? You might think not, but think about it for a minute. What sort of warranties could you give?
Then there are other businesses whose USPs have nothing to do with performance.
Car Dealerships offer finance deals – terms
Then there are other businesses whose USPs have nothing to do with performance.
Car Dealerships offer finance deals – terms
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
that make buying the car easy because buyers don’t have to have the whole lot of cash in one hit.
Retailers offer “buy one, get one free” deal. Now, of course, you wouldn’t do this with a house (or would you?? In fact, some people do and do it very succes
Retailers offer “buy one, get one free” deal. Now, of course, you wouldn’t do this with a house (or would you?? In fact, some people do and do it very succes
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
fully) but think about how this general concept could be adapted to selling your house.
There are a whole host of ways businesses differential themselves o Price
o Quality
o Time
o Value
o Performance
o Style
o Service
Any, a
There are a whole host of ways businesses differential themselves o Price
o Quality
o Time
o Value
o Performance
o Style
o Service
Any, a
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ll or any combination could form the basis of a USP.
In the business of selling houses, the same applies.
What about quality? What about extras? What about the method of purchase?
Are you thinking? Are you starting to say “hmmmmm”?
What could it be
In the business of selling houses, the same applies.
What about quality? What about extras? What about the method of purchase?
Are you thinking? Are you starting to say “hmmmmm”?
What could it be
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
that buyers might want – even more than the look of the house itself, that would be valuable to them?
Remember, most people look at the basics in a house. They look at the layout, the general style, the location – but all with a view to what their end
Remember, most people look at the basics in a house. They look at the layout, the general style, the location – but all with a view to what their end
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
goal is for buying a house. And most of them will want to put their own stamp on it anyway.
Which brings us to the buyers themselves. Beware of the “Curse of Assumption”. Don’t fall into the trap of thinking you know what they want.
Because just as you
Which brings us to the buyers themselves. Beware of the “Curse of Assumption”. Don’t fall into the trap of thinking you know what they want.
Because just as you
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ave one or more of many reasons to sell, there are lots of different types of buyers out there who have different reasons to buy.
Investors will have different needs to home-buyers and developers have their own set of reasons (and requirements) themselves.
Investors will have different needs to home-buyers and developers have their own set of reasons (and requirements) themselves.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Who is your market? And what could you offer that would make your property unique in the market and super-desirable to them?
Which brings us to the subject of price.
Assuming you can find out what is compelling your buyer and what they want, do that you
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
hink that, if you could provide it, especially if “it” is something that no-one else is providing (or even just saying they provide”, could you charge a good price – perhaps even a premium. You betcha you can!
What could you be telling your potential buyer
What could you be telling your potential buyer
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
s, that perhaps other vendors are not? What could you be doing that other vendors haven’t even thought of?
And how could this make your property stand out from the crowd – and make an irresistible buy for someone looking for exactly what you have to offer
And how could this make your property stand out from the crowd – and make an irresistible buy for someone looking for exactly what you have to offer
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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