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The 2010 Soccer Tournament is definitely not comparable with the 1995 Rugby World Cup. In 1995 only 25 000 tourists visited South Afri

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ca. FIFA expects some 350 000 foreign tourists in 2010. The prediction is that the soccer fans will spend R10bn on meals, accommodatio

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n, transport and merchandise, he said.

“The influx of foreign capital is great, however, insignificant in comparison to the huge spin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

-offs the publicity will have for South Africa”, says Lodewyk Joubert, CEO of Syndation. “Over a billion people are expected to follow

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the month-long tournament between the world’s top 32 soccer playing nations”.

Andrew Golding, CE of the Pam Golding Property Group c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

onfirms that the potential spin-offs are far-reaching. As soccer enjoys a large following, countries that have not been exposed to Sou

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

th Africa before will be in 2010.

“Just imagine what will be promoted on TV during this period”, Joubert says. “Images of our natural

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

beauty – of Table Mountain, the Kruger National Park and the bushveld, the Southern Cape coastline, the Kalahari and a few other place

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s will be brought to billions of households around the globe.

If we do this correctly, it will be an advertising campaign for luxury

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

lifestyle ownership in South Africa on a scale that has never been seen before!”

Jose Ventura, MD of Pam Golding VIP, made the connec

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tion recently that the future of luxury lifestyle ownership lies in stress-free fractional ownership.

"There are clear and distinct d

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ifferences between property syndications and high-end fractional ownership. The two should not be confused”, says Stephen Rademeyer, o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

f Syndation. “High-end fractional ownership is a fully managed service with international and local exchange options – the difference

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is the hassle-free component which is generally not found with normal property syndication.”

A lot can be learnt from previous World

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ups and other tournaments of that magnitude such as the Olympic Games. Greece did not promote the property market to the extent that B

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

arcelona and Sydney did. The latter capitalised on the publicity and promoted Spain and Australia as great places to tour and to own a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

second home.

Similarly the property prices in Paris escalated by between 60-100% within the first year after the 2002 World Cup in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

France.

Butana Komphela, chairperson of parliament's sport and recreation committee warned that the experience of the Soccer World Cu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

p in Japan and South Korea showed the job creation forecasts were hugely overestimated. However, even Mbembe agrees the World Cup will

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

boost investment and tourism in the longer term - as long as South Africa can utlise the promotional value the world cup would render

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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