Top Adding - Real Estate

Pricing your home correctly is the first and most important step in the selling process. Whether you list with an agent or sell by owner the wrong price wil

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l cause lost income and/or excessive marketing time. You have options, either to contract with a professional Real Estate agent or do your due diligence and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

research to find the true Market Value of your home. In the examples below we show why pricing is so important.

Example 1:

A $250,000 home is pric

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ed 10% below the true market value at $225,000. The home sells quickly with little or no negotiation for possibly an all cash offer to close quickly. This b

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

uyer maybe an investor who is extremely market savvy or a buyer who works closely with a Real Estate Agent using cutting edge buyer programs. This buyer pro

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ably has a VIP Buyer Agreement with his agent and receives emails daily with all the new listings as they come on the market. Both of these buyers ar

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e able to act before most other buyers even know the home is for sale, they know the area and the pricing. The seller leaves $25,000 on the table and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

doesn’t know it until it’s too late.

Example 2:

A $250,000 home is priced 10% above the true market value at $275,000. The home gets no bu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

yer interest or activity, no drive bys after 90 frustrating days the seller reduces the price to $264,500 (still above market value). The home still has no

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

buyer interest or activity, maybe an occasional drive by. So again after 90 more agonizing days they reduce the price to $259,900 (still above the market, b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t within the at least look at range). Activity does pick up but the home now appears old on the market, the advertising photo’s are all now out of se

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ason, the visual tour looks dated. Finally an offer if you’re lucky at $235,000, after days of back and forth negotiation you get it up to $242,000, what a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

deal. Now after 6 months of agonizing frustration you lose $8,000 plus all the extra costs of mortgage payments, interest, taxes, marketing, repairs,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

maintenance, explaining to your friends why, and worst of all, the home you wanted to buy is now sold.

Example 3:

A $250,000 home is priced

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

correctly for the true market value between $249,500 and $251,900. This home gets more buyer activity and more offers than the over priced homes on the mar

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

et. Homes priced at true market value normally sell within 30 days. Of all homes listed less than 40% sell in the first 30 days on the market. This s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eller will probably get a close to full price offer and negotiate it up to full price without much effort. No extended marketing, no explaining to friends a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd family why and you get to buy the house you wanted first. Price it right, sell quickly and for top dollar. Move on with family to your new home wit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

h the least amount hassles.

There are costs involved with selling your home. You must decide which cost you want to pay, the normal marketing, comm

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

issions, and closing costs or add in the costs of too high or too low pricing. With a little research and knowledge you can price it right and save a bundle

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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