Top Adding - Real Estate

Copyright 2006 Geff Long

The problem most people make (including real estate agents), is trying to do too much in the ad. They try to sell the home in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

that one ad and it just can’t be done. It will cause the ad response to drop dramatically.

As backwards as it seems, the more information you provide

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

in the ad, the lower the response rate. Now, I’m not saying don’t give any information… I’m saying pick and choose the information you will include

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

arefully. There is only ONE job the ad should have… and that is to get the reader to take ONE action.

That’s it. Nothing more.

You see, people are r

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eading those house ads to try and ELIMINATE homes to call on or look at. That changes your perspective a little bit, doesn’t it? Common sense would te

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ll you that they are searching for houses to look at, but that isn’t the case.

There is no way they can visit all those homes listed in the newspape

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, so they have to eliminate some of them. If you give them a big ad with all the information and show them a picture, they are quickly able to eliminate

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

it and cross it off their list. Don’t give them that option.

There are 4 important and essential parts to your ad. You must grab the reader’s attent

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ion, capture their interest, create a desire, and get them to take action. And believe me, it is not rocket science and if you stick to that plan, the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

esponse will surprise you.

Let’s look at each part individually.

1. Grab Attention

To grab the reader’s attention, you need to show them that the ad

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

pertains to them. The easiest way to do this is by starting your ad with the name of the city or neighborhood your home is in. It’s that simple. Anyo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ne looking for a home in your area will start reading your ad.

2. Capture their Interest

The easiest, fastest way to capture interest is to give the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eader some financial information. People are starved for this information, but the real estate industry rarely gives it to them. Simply get in touch wi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

th a Bank or Loan Officer and ask for a Good Faith Estimate for your home. They will be able to show you some exact financial numbers that you can use.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

You will use Down Payment, Monthly Payment, Loan Amount and the APR (Annual Percentage Rate) information in your ad.

3. Create Desire

Part of this is

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

already done by the low down payment and financial information. It creates a big interest and starts creating a big desire. You can continue on and pus

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

h some “hot button” issues to really create desire in the reader. Use terms that give a positive emotion. Quiet Street, Fenced Back Yard, Fireplace...

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

these types of terms are "feel good" terms.

4. Getting the Reader to Take Action

What is it you want the reader to do? Only give them ONE option. You

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

can have them call a phone number, go to a website, or attend and open house. Choose ONE option and make that the focus. Having them call a phone numbe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r will generally get the biggest response.

There you have it. Four ridiculously simple steps that will skyrocket the response from your "For Sale" ad

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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