Top Adding - Real Estate

When selling your home for sale by owner, you will be handling your own marketing. This leads us to the issue of what you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

put in your marketing materials in relation to your home.

The real estate industry is somewhat like the used car indust

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ry when it comes to certain areas. Each is known for using terminology that could be considered to perhaps stretch the bo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ndaries a bit. “New paint job” in a car add can often be translated to “new paint job because the car was damaged in an a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ccident.” When it comes to real estate, a unique set of terminology also applies. “Cozy” is often a term interpreted as m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eaning small. “Very cozy”, of course, means a home that is basically two closets hammered together!

As a FSBO seller, yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

need to give some thought to the terminology you will use when marketing your property. I am not so much referring to le

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

galities as I am to common sense truth in advertising. It is tempting to list the possibilities of a home despite the fac

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t the property offers no such basis for doing so. Such phrases I often see are things like “potential for view” without m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ntioning the buyer will need to add two stories to the property to get a sliver of a view! In my opinion, such advertisin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g is a bad approach.

When marketing your property for sale, it is important that you be accurate. Yes, you can use terms

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

that promote the strengths of the property. You should not use terms that are not based on how you use the home. If you

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ave a two bedroom property in which you sleep in one bedroom and your child in the other, language regarding a home offic

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e, game room and such is probably misleading unless you have other rooms that specifically are being used for that purpos

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e.

The problem with stretching the boundaries with your marketing has to do with expectations. If a potential buyer read

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your ad and thinks it matches what they are after, they expect to see the attributes when they arrive. If they do not, t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hey certainly will not be making an offer. This will lead to negative commentary among buyers regarding you and your home

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

. You should never require a buyer to have a vision of the far reaching possibilities of a home.

As a FSBO seller, being

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

accurate in your marketing materials is critical. Yes, you may get fewer buyers visiting your property, but you will get

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a better quality of buyer, to wit, a buyer more like to make an offer. At the end of the day, that is the point after all

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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