Top Adding - Real Estate

Most buyers will discover your home either by driving by and seeing your professional real estate yard sign (surprisingly, 18% of all home sales are initiated by lawn signs), visi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ting your webpage or by reading your advertisement in the newspaper or local newsletter.

Since it costs money to advertise in any major print media, you’ll want to keep your ad s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ort but effective. You still need to highlight the most important features of your home. The purpose of an advertisement is to get buyers to call you for more information. It shou

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ld contain enough information for the prospective home buyer to pre-qualify themselves in terms of price range and location, but not so much that it costs a fortune to run or elim

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nates the need for potential buyers to call you for answers to their questions.

The minimum your ad should contain:

• The fact that you are selling FSBO. Usually this means eith

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

er putting FSBO, For Sale by Owner or BY OWNER at the beginning of the ad.

• The price of the home. While this will disqualify some buyers, what is the sense of having $75,000 or

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

$300,000 buyers call you when your house is priced at $175,000? Buyers shop by price, so put yours in the ad.

• Your neighborhood. You can best decide whether you want to list th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e specific neighborhood or just the area of town. If your neighborhood is well known and highly desirable, obviously you should include the name. However, if you are selling a hom

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

in a less desirable neighborhood, just put in the area of town. Get an idea of what others are doing by looking at classified ads for homes in your area.

• Prospective home buye

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rs generally have a size in mind when they look for homes. Most buyers know that they need at least 3 bedrooms or a family room or a large yard. Put the approximate size of your h

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

use in the ad, along with number of bedrooms and baths.

• The most compelling selling feature of your home. For instance, if you are selling a low-priced home, the feature might

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

be that the payment is no higher than typical rent. Or, your home might be completely remodeled, or unusually charming or a wonderful family home. Your schools might be exemplary

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r your neighborhood very family-oriented. Or perhaps your yard backs onto a park or that your home is priced below appraisal. These are all features that will draw buyers.

• Your

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

PHONE NUMBER, WEBPAGE ADDRESS and FSBO reference #!

So, a good small classified ad might look like this:

BY OWNER $150,000 3 BD/2BA Colonial in Parklawn Village. Excellent scho

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ls, great neighborhood, priced below market. Call XXX-XXXX - or visit www.website.com - FSBO# XXXX.

Another type of ad you could consider is a more informative ad. This would be

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a good ad to place in a neighborhood newsletter or on bulletin boards of local employers or in your information box on your sign. This type of ad doesn’t work well for classified

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

dvertising because it is simply too expensive to include so many words. An informative ad would include all of the above, plus more personal information.

For instance, a good inf

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ormative ad might look like this:

LIVE BY A PARK! BY OWNER $150,000 3 BD/2BA Colonial in Parklawn Village. Enjoy a wonderful yard with built-in barbecue all summer and gaze at a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

inter wonderland all winter from the cozy fire-lit family room. This charming family home is nicely and neutrally decorated and in move-in condition. The neighborhood offers excel

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lent schools, a swimming pool and tennis court – all in a fantastic location and priced below market! Please call for more details: XXX-XXXX - or visit www.website.com - FSBO# XXX

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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