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    Anyone that has made a decision to sell their home should consider For Sale by Owner. Consider the following: The average home sold in USA last year according
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    to the National Association of Realtors (NAR) was $278,000. Based on that the average commissions paid was in the $16,000 range. Most Realtors will claim that i
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    s the cost of selling a home – but is it? What it more accurately represents is $16,000+ in YOUR hard earned, after tax, home equity. The gap between Realtors
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    nd FSBO's has been all but eliminated by the popularity of the internet when it comes to Real estate. Realtors no longer enjoy exclusive access to literally tho
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    usands of MLS listings. In the “olden” days For Sale by Owners had to rely on drive bys and classified to “spread the word”. Now we have the World Wide Web! T
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    he NAR conducted a comprehensive survey in 2006 and discovered the following compelling results:

    1. “The typical Internet homebuyer is married and 38 years old
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ith a household income of $70,700. By comparison, the non-Internet buyer is married, 47 years old and has a household income of $56,300”

    2. “Although most buyer
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    s surf the Web, only 11 percent first learned about the home they bought on the Internet, up from 8 percent in 2001.”

    3. “18% of all home sales are initiated by
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    a Real Estate Lawn sign”

    4. “80% of homebuyers said they used the Internet to search for a home”

    5. “74% of all surveyed real estate agents spend a total of L
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    SS then $1000 annually on their website”

    6. Actions taken as result of using internet real estate website:

    i. Drove by/viewed a home - 74%

    ii. Walked
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    through a home viewed online- 61%

    iii. Found agent used to search/buy home - 23%

    So now let’s take a closer look at these stats.

    1. An internet based home
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    buyer makes more money, which means they have more money and they SPEND more money – that’s a good thing.

    2. 11% of “buyers” first saw their home on the interne
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    , I like those odds, lets remember that’s better then 1/10 (remember we are talking about $16K of YOUR hard earned after tax money)

    3. 18%? – now your odds are
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    getting substantially better – even if you go to your local sign company and have them make up the best sign possible you can’t spend $200. A typical sign at LO
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    WES will run you $9.99.

    4. Did they say 80% - WOW!!!! Did you know there are over 1 million monthly FSBO related searches alone?

    5. So, 80% of homebuyers use
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    he internet to search for a home and 74% of surveyed realtors spend less then $1000 annually on their website (that includes marketing)?

    6. So after seeing your
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    house on the internet 74% go and drive by it and 61% walked through it but only 23% found an agent to buy it?

    Based on the NAR survey I think they present a pr
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    etty compelling argument to at least “try” to sell your own home. Get yourself a great real estate attorney to handle the closing (cost $600 -1000). Realtors a
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    e having a difficult time justifying the 6% fee they charge. Do the math. Think about how long it takes you to earn $16K after taxes – then decide if you can s
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ell your own home in today’s environment. The playing field has definitely been leveled, regardless of the marketing rhetoric coming from the mouths of realtors


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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