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Attorney advertising and how to choose an attorney from an ad. “Ooh, ooh, pick me,” “No, pick me,” yelled the ad in the phone book. “I needed an accident lawyer to find out what I need to do since I was hit from behind last wee

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

k. I looked in the yellow pages in Brooklyn, and found over 40 pages of lawyer ads. Who do I pick?”

The truth is, not all lawyers advertise. Those who do are required to list specific areas of law in which they practice. In Ne

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

York, injury and malpractice lawyers are not allowed to call themselves ‘experts’ in their field of law. Nor can they misrepresent themselves in an advertisement. For example, they cannot stand next to a person with a cast on

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

heir leg, in a wheelchair and a pile of cash on the table claiming that since this person recovered all that money, he or she could do the same for you. That’s nothing more than a shameless sales pitch. The reality is that no l

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

wyer can claim to get you “cold hard cash” because every case is different. Some lawyers claim that they can “Settle your case fast!” Sure they can, for a lower amount than your case might be worth.

Don’t you think the insuran

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e companies that deal with law firms like those know they’re looking for a fast settlement? There’s no incentive for the insurance company to offer top dollar because they know that this law firm isn’t going to take the case to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

trial. They’re settlers!

There are some yellow pages ads that proclaim the lawyers handle everything from criminal to real estate to injury cases to malpractice matters. Be weary of a firm that claims they can do everything. I

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

today’s legal climate it’s rare that a general practice firm can do all that extremely well. That’s why there are firms that focus exclusively on one or two areas of law, such as medical malpractice and personal injury.

If yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

call a law firm you’ve found in the yellow pages, ask these important questions: Who will be handling my case day to day? When will I meet with the partner? Who will be negotiating my case? Who will be trying my case? How quic

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ly are my phone calls returned? What is your experience with my type of case? How many cases do each of your attorneys handle at one time?

Does the size of the lawyer’s ad mean they’re a better firm than the one with a ? pag

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ad or smaller ad? No. It only means that the larger ad costs a lot more (The Verizon yellow pages charges lawyers about $6,500-$7,000 per month for a full page ad. In some counties, lawyers take out a double page ad which can

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

cost between $12,000-$15,000 PER MONTH!). That’s not a typo. That’s per month. We’ve all been trained to think that just because an ad is larger, that it must somehow correlate to how well that firm does for its’ clients. Not

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ecessarily true. You must ask lots of questions and you must become an informed consumer before you choose to hire an attorney based upon an ad in the yellow pages.

Ask the attorney you call whether they can recommend another

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

olleague to get another opinion about your case. If they’re reluctant to do this, I suggest you look elsewhere. Why should the lawyer be afraid to recommend another good lawyer? In all likelihood the injured client will stay wi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

h them, especially when they’ve been so honest and willingly advised the client to get another opinion.

Ask the attorney for references from clients he’s helped. Ask about cases he’s lost, and ask whether he’s ever had a clien

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

go to another attorney after he started their case. The lawyer you choose must be able to communicate with you and spend time explaining the legal process and what to expect down the road. I’ve never liked it when I’m handed o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

f to a junior associate to handle my questions and the rookie has to go back to the senior partner with all of my questions. Like many of you, I appreciate personal attention- especially in a case where the injuries are severe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd life altering. Having an attorney know your file as well as you do, if not better, is extremely important.

When you call the lawyer’s office for an update on your case, do you really want to be asked “How do you spell your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ast name?” Or how about, “Uh, let me pull your file and see what the other five lawyers did on your case recently.” Or how about, “I’m with another client now, and I’ll call you back,” and you don’t get a return call for days.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

To me, that’s not professional service. It’s bad enough that you were injured through someone else’s wrongdoing, but you shouldn’t have to suffer the indignity of having your law firm figure out who you are when you call.☺

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Have you ever heard someone say that Business is not Rocket Science? And indeed although that maybe true to some degree do you ever notice that the person who says this has never made any real money in any business? Interesting isn’t it, as in even if that is true, how in the heck would they know?

Residual Income is often the key to making a full time income online. However, very few people know how to put these residual income streams into motion, so here are a few suggestions for creating your own online residual income streams.

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