Top Adding - Insurance

Sales organizations love to sign you up. Contracting you is one of their greatest joys and why shouldn’t it be. You do the work, you inv

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

est your money and they get the cream of the overrides. What do they invest in you…Oh yes I know….Service! In my book, service is a syn

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

onym for greed.

Answer these questions:

• How many times have you had an annuity marketing company attempt to recruit you?

• How man

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y telephone calls and emails do you get each week from annuity marketers?

• How many times has a marketing company offered you free lea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ds as an incentive to contract?

• How many times has a marketing company offered you their “secret” CD to learn what how the big boys d

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o it?

Insider Secret Number 1:
You control your contracts Here is my very first rule and one I hope you will adopt. G

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

et a pre-release letter! When you contract with a marketing company they forget to tell you about being released in the future!

• What

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

if your situation changes?

• What if you found a marketing system better suited to your personal situation?

• What if you wanted a ch

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ange?

• What if we did not satisfy your marketing needs?

• How do you get released?

Do not become a slave to your FMO, demand the pr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e-release, they all will do it!

Insider Secret Number 2:
Most annuity sales marketing organizations do not know how to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sell annuities. It is the old saying.. Those that can’t sell, TEACH!

Learn how to sell annuities and how actually market yourself and y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

our business from “those that do.” This is an easy topic to check out, just ask your FMO how they would make a sale in a specific situat

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ion and their answer is always based on product. Try it and see for yourself. If you are committed to working with an FMO, also hire yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

urself a coach, one who has sold and who can sell. This is the very easiest direction.

Insider Secret Number 3:
Insuranc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

company products are designed for only one reason, to maximize profit to the insurance company.

The newest, latest and greatest annuity

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

is just a new wrapper around the same old product. The insurance company buys bonds to guarantee the performance and no matter how you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

look at it, the yield and the annuities are all in the same arena. Just more sizzle. If you chase the new products you will be just that

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

“a chaser.”

Chasers never build a practice, never have anything worthwhile to sell to their clients other than the newest wrapper on th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e same product.

Be different! Sell annuities based on the benefits they can provide to the owner. The real reason to buy an annuity is

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

not based on yield but on benefits.

Learn these secrets and do as much for yourself as possible. Rely on the FMO as little as possible

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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